Laura Hamilton, a sociologist at the University Of California Merced, recently broke parenting into four categories in her book "Parenting to a Degree: How Family Matters for College Women’s Success".  She was also recently interview on Chicago Tonight, where she discussed these categories.

College websites — often run by the marketing department of an institution — serve many functions, but they typically focus their communications on prospective & current students, and alumni. Parents provide a unique challenge to the communicators in higher education...

Previous CampusESP analysis has shown that parents providing academic advice has apositive relationship with academic success.

By building bridges with African American and Hispanic parents (parents who are asking for more involvement anyway), colleges can help those students be more successful.

Hispanic/Latino parents interact with their parents more frequently than other ethnicities.  

• Hispanic parents are 18% more likely than other ethnicities to engage their students on a daily basis.
• 39% of Hispanic parents interact with their students at least once a day, compared with 32% of the general parent population.

CampusESP recently released “Meet the New Digital Parent in Higher Education”.  The results validate the cultural shift occurring with parent involvement in higher education.  Parents are more involved, more connected, and have higher expectations than ever.