Three out of four parents say they are very involved in the college search process. How can you engage them more strategically and turn them into enrollment advocates for your institution?
Read insights from a survey of more than 1,300 parents in this new research report sponsored by RNL and CampusESP.
What kind of information do parents actually care about? And when's the best time to share it? Based on real content performance data from more than 300,000 parents using CampusESP, we have the answers.
We've analyzed thousands of clicks on student success news, deadlines and advice to map out your content calendar for the next year.
Student persistence can increase by up to 15% when students share key aspects of their academic and financial record with parents.
Student Persistence Increases with Parent Engagement features findings from a study about parent engagement and student persistence based on 993 students enrolled at Abilene Christian University (ACU) in the Fall of 2016.
Is Facebook part of the problem. Rather than creating a reliable way for your parents to receive information from your college or university, Facebook encourages collisions between parents and constant checking of their feed. It actually encourages over-involvement.