Guest Post: U of Maryland

Increase Overall Campaign Reach by 8x

Increase Overall Campaign Reach by 8x

GUEST POST by Brian Watkins, Director of Parent and Family Affairs at the University of Maryland and former President of the Association of Higher Education Parent/Family Program Professionals (AHEPPP).

With an aging database on life-support, and a desire to engage families with a more robust email platform than MailChimp, our office needed a tool that could better meet our needs.

After partnering with CampusESP, we’ve increased our overall campaign reach by 8x.