GUEST POST by Brian Watkins, Director of Parent and Family Affairs at the University of Maryland and former President of the Association of Higher Education Parent/Family Program Professionals (AHEPPP).
With an aging database on life-support, and a desire to engage families with a more robust email platform than MailChimp, our office needed a tool that could better meet our needs.
After partnering with CampusESP, we’ve increased our overall campaign reach by 8x.
What kind of information do parents actually care about? And when's the best time to share it? Based on real content performance data from more than 300,000 parents using CampusESP, we have the answers.
We've analyzed thousands of clicks on student success news, deadlines and advice to map out your content calendar for the next year.
In the winter of 2018, a small private university implemented the CampusESP Family Portal as a means of improving their admissions yield. Results showed that the enrollment rate for students with engaged parents in the CampusESP Family Portal was more than 30% higher.
Student persistence can increase by up to 15% when students share key aspects of their academic and financial record with parents.
Student Persistence Increases with Parent Engagement features findings from a study about parent engagement and student persistence based on 993 students enrolled at Abilene Christian University (ACU) in the Fall of 2016.