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Increase Overall Campaign Reach by 8x

Increase Overall Campaign Reach by 8x

GUEST POST by Brian Watkins, Director of Parent and Family Affairs at the University of Maryland and former President of the Association of Higher Education Parent/Family Program Professionals (AHEPPP).

With an aging database on life-support, and a desire to engage families with a more robust email platform than MailChimp, our office needed a tool that could better meet our needs.

After partnering with CampusESP, we’ve increased our overall campaign reach by 8x. 

Increase Student Enrollment Yield Up to 30% by Engaging Parents in Admissions

Increase Student Enrollment Yield Up to 30% by Engaging Parents in Admissions

In the winter of 2018, a small private university implemented the CampusESP Family Portal as a means of improving their admissions yield. Results showed that the enrollment rate for students with engaged parents in the CampusESP Family Portal was more than 30% higher.

How Auburn University leverages family involvement to drive student success.

How Auburn University leverages family involvement to drive student success.

Auburn's Tess Gibson shares tips for deploying technology across departments to have the maximum impact for parents...and their students.

Learn how Auburn rolled out their parent portal, leveraging CampusESP's parent community structure to streamline: newsletters, emails, and FERPA Management.