parent engagement

Increase Overall Campaign Reach by 8x

Increase Overall Campaign Reach by 8x

GUEST POST by Brian Watkins, Director of Parent and Family Affairs at the University of Maryland and former President of the Association of Higher Education Parent/Family Program Professionals (AHEPPP).

With an aging database on life-support, and a desire to engage families with a more robust email platform than MailChimp, our office needed a tool that could better meet our needs.

After partnering with CampusESP, we’ve increased our overall campaign reach by 8x. 

Ovum On the Radar: CampusESP

Ovum On the Radar: CampusESP

Ovum’s On the Radar is a series of research notes about vendors bringing innovative ideas, products, or business models to their markets. CampusESP was featured in December 2018.

What's It Like to Use CampusESP? Let Baylor Tell You.

What's It Like to Use CampusESP? Let Baylor Tell You.

GUEST POST by Katie Matthews (Parent Program Specialist at Baylor University)

The Baylor Parents Network started using the CampusESP parent portal in June of 2018. From prospective parents to parents of current students, read about their experience.

Increase Student Persistence Up to 15% Through Parent Engagement

Increase Student Persistence Up to 15% Through Parent Engagement

Student persistence can increase by up to 15% when students share key aspects of their academic and financial record with parents.

Student Persistence Increases with Parent Engagement features findings from a study about parent engagement and student persistence based on 993 students enrolled at Abilene Christian University (ACU) in the Fall of 2016.

Family Support and Encouragement are Critical to Student Success

Family Support and Encouragement are Critical to Student Success

GUEST POST by George D. Kuh, PhD (Chancellor’s Professor Emeritus of Higher Education at Indiana University and a member of CampusESP's Advisory Board.)

It stands to reason that the right kind of partnership between institutions, parents, and students will help more students thrive in college and complete their educational program in a timely fashion.  It is hard to imagine a more promising, cost-effective, and personalized approach to increasing student success.

Facebook Won’t Help You Reach Your Parent Engagement Goals

Facebook Won’t Help You Reach Your Parent Engagement Goals

Is Facebook part of the problem. Rather than creating a reliable way for your parents to receive information from your college or university, Facebook encourages collisions between parents and constant checking of their feed. It actually encourages over-involvement.

Measuring Modern Parent College Involvement Trends

Measuring Modern Parent College Involvement Trends

Modern College Parent Involvement Trends is a brief study on how different types of parents and their students communicate, to partner for success in college.

5 Surprising Stats about College Parent Involvement

5 Surprising Stats about College Parent Involvement

CampusESP recently released “Meet the New Digital Parent in Higher Education”.  The results validate the cultural shift occurring with parent involvement in higher education.  Parents are more involved, more connected, and have higher expectations than ever.