GUEST POST by George D. Kuh, PhD (Chancellor’s Professor Emeritus of Higher Education at Indiana University and a member of CampusESP's Advisory Board.)
It stands to reason that the right kind of partnership between institutions, parents, and students will help more students thrive in college and complete their educational program in a timely fashion. It is hard to imagine a more promising, cost-effective, and personalized approach to increasing student success.
Throughout my professional career, I’ve been incredibly fortunate to always find roles where my knowledge, skills, and abilities meet the needs of the organization. As I make this next career shift, I find that happening again at CampusESP.
Is Facebook part of the problem. Rather than creating a reliable way for your parents to receive information from your college or university, Facebook encourages collisions between parents and constant checking of their feed. It actually encourages over-involvement.
We know that today’s parents want to be involved in their student’s education. And we know that parent involvement can be extremely influential when it comes to admissions, retention and promoting student success. Here’s the story of CampusESP’s impact, as told by the data.
Colleges and universities are beginning to recognize family support as a critical factor in the first-year student success. That’s why so many schools have implemented a separate family orientation in conjunction with student orientation. The idea is that giving families an opportunity to learn about academics, extracurriculars and resources on campus will create shared expectations about college life and equip family members to handle the transition at home.
Students whose families are involved with CampusESP are more likely to persist.
CampusESP sponsored an analysis of parent engagement and student retention at CampusESP partner institutions. The more frequently parents “connected” with their student through CampusESP, the more likely the student remained enrolled and made progress toward completing their degree.
Today’s parents are more involved in the college admissions process than ever before. Just ask a college or admissions counselor who’s behind the line when fielding calls during the College App Season. According to a recent survey of college counselors, parents are integral in supporting their children
It's important to help 'nudge' these nudgers. Cognitive and emotional growth may be very student-centric, but their successes in the classroom and leading into successful graduation will be greatly affected by their support network.
It's hard to look past benefits gained from parent engagement, whether you have a dedicated parent engagement department or not. Here at CampusESP, we like to call it 'nudging the nudgers': keeping parents informed and up to date can only help students stay on track to graduation.
We've all said it, and we've all defined it - but are we really sure how to act on it? "Parents [families] are partners" is such a solid plan to increase student success, yet most schools treat it as buzz words instead of action plans.
What's that, you say? Your campus is eerily quiet (or maybe peaceful) when empty, yet so alive and bustling when students are there? That's probably the same thought your student's parents have, but flipped. As students head back to campus, it's time to remember that college is a transition for everyone.
Next week, CampusESP will release its annual report on modern college parent involvement. The report will also be part of a formal presentation given at the the 2016 AHEPPP National Conference, entitled “Measuring the Impact of Parent Engagement on Student Success”.
In advance of the conference, we decided to provide a brief preview into some of the most noteworthy insights. The full report will be released in early December.