Our platform just got even better. We just launched new Event and Orientation Management tools for all Family Communication customers, so you can manage your entire Family Orientation and Family Weekend experience in one place — a smoother experience for families, and a lighter load for your team.

Prospective families want information, and studies show that providing it to them proactively can help boost application and yield rates. But what exactly should you be sending them? We analyzed communications across the enrollment cycle from 30 schools to find out.

South Alabama increased yield 23.5 percentage points for students with engaged family members and saw a 276% rise in orientation confirmations. Learn how CampusESP unified communications, scaled FERPA connections, and guided families through the student lifecycle.

Morgan State and Morehouse show how intentional family engagement and campus communication tools can transform Black student success. Learn how HBCU leaders use CampusESP to align enrollment, orientation, financial aid, and career outcomes with what families need most.

UWM and UMW saw 16- and 18-point higher yield rates among students with engaged parents. Learn how family engagement helps enrollment teams identify intent, clarify cost, and guide admitted students.

Summit 2026 is a wrap! 156 attendees from 104 institutions descended on Philadelphia for two days of customer stories, peer swapping, and straight talk about what's working in family engagement. From AI assistants fielding 3am parent questions to schools finally fixing their clunkiest processes, here are the four takeaways worth borrowing for your own campus.

Deliver instant, personalized support while offering deeper insight into what families need most. Beta tested across 9,000 parent interactions at 25 colleges and universities, our AI Assistant was designed specifically for the front lines of college family engagement.

The University of Pittsburgh is joining the CampusESP network, launching The Pitt Family Connection to give enrolled students' families a centralized, intentional communication hub. The Pitt team is building something purpose-built — because families aren't a nice-to-have audience. They're core to why students succeed.

Planning Family Weekend? We know it’s not all smiles and selfies—behind the scenes, it’s a full-blown production! From getting the word out to managing check-ins and everything in between, pulling off a smooth Family Weekend takes serious hustle. Check out how CampusESP makes it easier to plan, promote, and actually enjoy one of your campus’s biggest events.

New data on how families communicate, what they expect, and where most institutions still aren't keeping up.

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A chaotic move-in day became a turning point for Flagler College. By rebuilding trust with families through smarter communication, they reduced summer melt by 4% and dramatically improved payment and retention outcomes.

Discover how Morgan State transitioned from a patchwork of siloed orientation systems to CampusESP for Student Orientation, an all-in-one platform that increased registrations and decreased student phone calls.

Molloy University built a culture of philanthropy by helping families see their place in the mission. That approach led to the largest Giving Tuesday in Molloy’s history, raising $40,000+ and a six-figure Giving Day that continues to grow

Text messages drive up to 3x higher engagement than email, yet most colleges still underuse them. Learn how Marymount University and New Mexico State University are turning everyday communications into timely, action-driving texts.

Orientation is a high-impact moment for families, but it can also be overwhelming. FSU turned three days of information into a lasting resource with their New Nole Orientation Hub, extending support well beyond move-in.

DigiPen shares how engaging families during the admit-to-deposit window led to students with a connected parent enrolling at rates 16% higher than the institutional average.

New research from nine universities and more than 20,000 students shows that when families are engaged, students are more likely to stay enrolled. In this year’s CampusESP retention case study, students with a connected parent saw 6.9 percentage points higher retention than those without.

One of the best ways to ensure your newly deposited incoming class makes it to their first class? Keep in touch with their families this summer. Our guide takes you step by step through when, why, and how.

WSSU’s culture of “Ramily” extends beyond students to the families who support them. Learn how the university partnered with CampusESP to create a centralized family engagement strategy that supports students from admissions through graduation, resulting in students with engaged families yielding rates 5 points higher than average.

Higher ed is facing rising pressure from enrollment and ROI concerns to budget and staffing strain. See how expectations are evolving among 7.8M+ family members — and how institutions are using engagement to meet the moment.

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