CampusESP for Parent Giving
Turn family engagement into parent giving.
Identify parent prospects. Personalize cultivation. Track giving results.
CampusESP is trusted by 450+ colleges and universities, reaches 7 million parents each year,
and delivers a 28x average ROI for Parent Giving customers.
CampusESP is trusted by 450+ colleges and universities, reaches 7 million parents each year,
and delivers a 28x average ROI for Parent Giving customers.
In CampusESP research with 43,107 parents, 78% said they are open to donating to their student’s college.
Parents are reading your updates, attending events, answering surveys, clicking on content, and showing you what they care about.
But too often, that engagement never results in parent giving.
CampusESP for Parent Giving closes the gap, helping your team identify stronger prospects, personalize cultivation, and grow giving from families already connected to your institution.
Your next parent donor is already opening your emails.
Your next parent donor is already opening your emails.
In CampusESP research with 32,000 parents, 70% said they are open to donating to their student’s college.
Parents are reading your updates, attending events, answering surveys, clicking on content, and showing you what they care about.
But too often, that engagement never results in parent giving.
CampusESP for Parent Giving closes the gap, helping your team identify stronger prospects, personalize cultivation, and grow giving from families already connected to your institution.
From family engagement to parent giving.
Identify
Surface parent prospects using engagement, interests, surveys, events, and giving signals.
Cultivate
Personalize outreach for annual giving, leadership councils, and major gift cultivation.
Measure
Connect parent solicitations to gifts and show the ROI of your efforts.
Built for your full parent giving cycle.
CampusESP helps you identify parent prospects, segment families,
cultivate relationships, and turn engagement into measurable giving results.
CampusESP is the complete parent engagement solution trusted by HBCUs to build family trust, boost enrollment, and improve retention.
Find parent prospects.
Use engagement, interests, surveys, events, giving signals, and CampusESP’s Parent Promoter Score™ to identify families with stronger giving potential.
Miami University focused on highly engaged families and saw a 20% increase in donors. →
Build smarter campaigns.
Create dynamic parent communities by class year, location, interest, donor status, or engagement behavior. Use membership management to automate outreach and reminders as families move in and out of key segments.
Focused community campaigns accounted for more than 20% of Flagler’s donor base. →
Cultivate parent donor relationships.
Send targeted messages, drip campaigns, and AI-assisted outreach that keeps families connected between fundraising moments. CampusESP helps with content strategy and campaign planning, so your team can reach the right families with the right message.
Targeted messages helped Oregon see a 217% increase in dollars raised for Ducks Give Day. →
Surface major gift opportunities.
Identify highly engaged families for leadership councils, deeper cultivation, and major gift conversations based on the engagement signals they are already showing.
At Molloy University, 73% of major gift prospects identified by CampusESP made a donation. →
Measure the giving impact
of family engagement.
CampusESP integrates with Blackbaud’s Raiser's Edge, connecting parent outreach in CampusESP to gifts recorded by advancement.
Performance dashboards show which campaigns and engagement signals are driving gifts, donor participation, and ROI.
More donors. Stronger Giving Days. Clear ROI.
25%
average jump in donor participation in year one using CampusESP
2x
increase in Giving Day donations from families using CampusESP
28x
average return on investment for Parent Giving customers
Expert support that feels like
an extension of your team.
We’ll help you launch in 3 weeks.
With a team of experts handling implementation, CampusESP gets you up, running, and seeing results in just 3 weeks, with about 8 hours of your team’s time.
We’ll help you build better campaigns.
After launch, CampusESP meets with your team throughout the year to review your results and create new campaigns, from Giving Tuesday to specialized giving days.
Over 450 colleges love partnering with CampusESP.
Parent giving works when families feel connected.
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"After implementing CampusESP, we made the decision to start fundraising and soliciting families before they came to campus, which is why we were seeing very large returns. 10% of the first-year families make a gift to the university before they set foot on campus."
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Stacey Muzzi
Assistant Vice-President, Parent & Family Giving and Student Life Philanthropy
University of Delaware -
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"CampusESP has helped us with our parent pipeline with its ease of use and invaluable insights it helps create. The analytics it provides helps us make better data-driven decisions and improve our knowledge on what’s important to our current parents and families. The 1:1 assistance from their wonderful staff is unmatched!"
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Amy Beissel
Senior Director of Development, Student Life and University Libraries
Miami University -
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" When you connect with CampusESP, it's like you have an entire team that helps you become a better connector with families."
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Amy Swank
Senior Director of Parent and Family Engagement and Philanthropy
University of Oregon -
![A black woman with dark brunette hair and bangs smiles at the camera in a dark blue shirt in front of a blue background. The University of Maryland - Baltimore County name and logo are below her.]()
"CampusESP has allowed us to expand our network and our reach. We previously had around 5,000 family subscribers on a good day – we now have about 20,000 subscribers that we can target for outreach."
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Fritzie Charne-Merriwether
Associate Vice President for Administration and Chief of Staff
University of Maryland - Baltimore County -
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"CampusESP gave us the tools to reach families with intention and help them feel part of the UTulsa community. That level of momentum would have taken years to build without the insights and support provided by CampusESP."
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Teresa Erker Bont
Director of Development, Parent and Family Giving
The University of Tulsa -
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"CampusESP helps us segment out who our current parent donors are, and who aren’t yet donors, so that we can target our messaging in the most effective manner. It’s led to an increase in parent donors as well as some major gift opportunities."
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Jeffrey Davitt
Senior Director of Development
Flagler College
Ready to turn family engagement
into parent giving?
Talk to a CampusESP expert about identifying parent prospects, cultivating stronger relationships, and growing giving from families already connected to your campus.