The #1 solution to
identify major gift prospects
and grow parent giving.
CampusESP for Parent Giving
The #1 solution to
identify major gift prospects
and grow parent giving.
CampusESP for Parent Giving
CampusESP is the complete parent engagement solution trusted by over 450 colleges and 7 million parents each year.
Cultivate a parent donor pipeline.
Surveys and forms gather parent contact info, giving interests, and capacity data, helping you identify new gift prospects. Parent Promoter Score™ focuses your fundraising efforts by highlighting which parents are most engaged and likely to give.
Deliver AI-powered, personalized campaigns.
Reach families across personalized emails, text messages, and a portal experience, with automated newsletters continually cultivating a parent’s affinity with your institution. Our generative AI editor helps you easily edit, translate, and develop new content.
Scale your efforts to reach more donors.
Keep families engaged with automated newsletters, helpful reminders, and opportunities for involvement. Drip campaigns automate outreach based on capacity data, giving interests, Parent Promoter Score,™ and more, to help you do more outreach with less effort.
Watch parent giving grow.
Analytics highlight your new major gift prospects, donor participation growth, campaign engagement results, and more. Monthly reports delivered to your inbox summarize results and recommendations, helping you measure ROI.
More donors. Clear ROI. CampusESP really works.
Make a quick impact on
donor participation.
25%
jump in donor participation in year 1 using CampusESP
Double down on your giving day.
2x
increase in giving day donations from families using CampusESP
See the return on your investment.
28x
return on the investment in CampusESP across the board
70% of parents are open to
donating to their student’s college.
They just need a reason.
Parents want to support student experiences. In fact, a third of families reported that they feel more connected to their student's college than their own alma mater. Are you including them in your fundraising strategy?
More takeaways from 32,000 parents →
70% of parents are open to
donating to their student’s college.
They just need a reason.
Parents want to support student experiences. In fact, a third of families reported that they feel more connected to their student's college than their own alma mater. Are you including them in your fundraising strategy?
CampusESP is more than just software.
CampusESP is not like other vendors.
You don’t have to be an IT expert.
We guide your implementation, provide unlimited training and support, and assign a dedicated account manager to your campus. Our team has helped over 450 colleges launch and scale family engagement.
Live in 3 weeks.
You don’t have to create everything.
The CampusESP Content Network™ brings together AI-powered content, expert guidance, and your school’s own information. You simply review, adjust, and approve.
~1 hour each week to maintain.
Over 450 colleges love partnering with CampusESP.
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"After implementing CampusESP, we made the decision to start fundraising and soliciting families before they came to campus, which is why we were seeing very large returns. 10% of the first-year families make a gift to the university before they set foot on campus."
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Stacey Muzzi
Assistant Vice-President, Parent & Family Giving and Student Life Philanthropy
University of Delaware -
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" When you connect with CampusESP, it's like you have an entire team that helps you become a better connector with families."
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Amy Swank
Senior Director of Parent and Family Engagement and Philanthropy
University of Oregon -
![A black woman with dark brunette hair and bangs smiles at the camera in a dark blue shirt in front of a blue background. The University of Maryland - Baltimore County name and logo are below her.]()
"CampusESP has allowed us to expand our network and our reach. We previously had around 5,000 family subscribers on a good day – we now have about 20,000 subscribers that we can target for outreach."
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Fritzie Charne-Merriwether
Associate Vice President for Administration and Chief of Staff
University of Maryland - Baltimore County -
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"CampusESP has helped us with our parent pipeline with its ease of use and invaluable insights it helps create. The analytics it provides helps us make better data-driven decisions and improve our knowledge on what’s important to our current parents and families. The 1:1 assistance from their wonderful staff is unmatched!"
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Amy Beissel
Senior Director of Development, Student Life and University Libraries
Miami University -
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"CampusESP gave us the tools to reach families with intention and help them feel part of the UTulsa community. That level of momentum would have taken years to build without the insights and support provided by CampusESP."
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Teresa Erker Bont
Director of Development, Parent and Family Giving
The University of Tulsa -
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"CampusESP helps us segment out who our current parent donors are, and who aren’t yet donors, so that we can target our messaging in the most effective manner. It’s led to an increase in parent donors as well as some major gift opportunities."
⸻
Jeffrey Davitt
Senior Director of Development
Flagler College
Ready to grow parent giving?
Talk to an expert or schedule a demo!
