New data on how families communicate, what they expect, and where most institutions still aren't keeping up.

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A chaotic move-in day became a turning point for Flagler College. By rebuilding trust with families through smarter communication, they reduced summer melt by 4% and dramatically improved payment and retention outcomes.

Discover how Morgan State transitioned from a patchwork of siloed orientation systems to CampusESP for Student Orientation, an all-in-one platform that increased registrations and decreased student phone calls.

Molloy University built a culture of philanthropy by helping families see their place in the mission. That approach led to the largest Giving Tuesday in Molloy’s history, raising $40,000+ and a six-figure Giving Day that continues to grow

Text messages drive up to 3x higher engagement than email, yet most colleges still underuse them. Learn how Marymount University and New Mexico State University are turning everyday communications into timely, action-driving texts.

Orientation is a high-impact moment for families, but it can also be overwhelming. FSU turned three days of information into a lasting resource with their New Nole Orientation Hub, extending support well beyond move-in.

DigiPen shares how engaging families during the admit-to-deposit window led to students with a connected parent enrolling at rates 16% higher than the institutional average.

New research from nine universities and more than 20,000 students shows that when families are engaged, students are more likely to stay enrolled. In this year’s CampusESP retention case study, students with a connected parent saw 6.9 percentage points higher retention than those without.

One of the best ways to ensure your newly deposited incoming class makes it to their first class? Keep in touch with their families this summer. Our guide takes you step by step through when, why, and how.

WSSU’s culture of “Ramily” extends beyond students to the families who support them. Learn how the university partnered with CampusESP to create a centralized family engagement strategy that supports students from admissions through graduation, resulting in students with engaged families yielding rates 5 points higher than average.

Higher ed is facing rising pressure from enrollment and ROI concerns to budget and staffing strain. See how expectations are evolving among 7.8M+ family members — and how institutions are using engagement to meet the moment.

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University of Alabama at Birmingham (UAB) research found students with high family engagement were 2.65x more likely to be retained, reinforcing family engagement as a measurable higher education retention strategy.

With a flood of emails from every corner of campus, see how the University of Montana used CampusESP to create a more centralized and personalized student experience.

85% of CampusESP customers utilized AI workflows to scale their impact in 2025. Learn how built-in AI helps higher ed teams communicate more clearly with families, reach more people across channels, and deliver better support — without extra systems or staff.

When families lack clarity around financial aid and cost, enrollment decisions stall. Learn how UNLV expanding their family communications around cost and ROI to drive yield, all while reducing call volume to financial aid and cashiering offices by 50%.

Parents are ready to give — institutions just need the right strategy. Read how five colleges saw results — including up to a 2x increase in giving day donations and a 28x ROI — by engaging parents through CampusESP for Parent Giving.

When families understand the value of the student experience and know they’re partners in that progress, philanthropy becomes a natural next step. See how Flagler and Miami used this approach to grow giving days by up to 30%!

Families are engaging in the college search earlier than ever. This guide shares research-backed insights and real-world examples from two institutions already seeing enrollment results through intentional family engagement, including increase in student yield by +12%!

How did 450+ colleges and universities use CampusESP to engage millions of families this year … and what were the amazing results they achieved? Find it all in our recap of the top resources, features, and success stories!

Early communication sets the tone for first-gen success. See how Montclair State University and Southern Oregon University are making thoughtful, strategic shifts in communication that help first-gen support feel personal, accessible, and culturally aware.