The Blog
Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.
Featured
Building communities that actually meet families’ needs
Families want trusted answers and opportunities to connect with one another. See how KU, GW, and Drexel use Discussion Boards to build strong family communities — without creating another Facebook-style feed.
September 2026 CampusESP Feature Launch
Name badges. AI text responder. Family checklists. Raiser’s Edge API. Discussion board trusted contributors … and lots more. CampusESP's latest Product Update just dropped, and we responded to YOUR requests!
How student checklists helped Jax State keep more students on track
Jacksonville State University used checklists in CampusESP for Student Orientation to keep admitted students on track between acceptance and enrollment. They're seeing checklist completion, better-prepared students, and a 15% increase in first year class registrations.
Your month-to-month roadmap for family communication
We’ve analyzed engagement data from more than 18 million clicks from families using CampusESP in order to understand what information they need – and when. Consider this your Roadmap for Family Communication.
University of Wisconsin-Milwaukee turns AI into access with the Family AI Assistant
See how UW-Milwaukee uses the Family AI Assistant to make answers more accessible, support families 24/7, uncover gaps, and earn a front-row seat to what families really need.
A practical guide to scaling family engagement with campus partners, AI, and CampusESP
Texas Tech University and Webster University scaled family engagement year-round without adding more work to already stretched teams. Learn how campus partners, ready-to-use content, AI, and discussion boards made it possible.
The enrollment signal your team is missing: Parent Promoter Score™
Parent Promoter Score™ elevates the most engaged parents, so you can focus on the students most likely to move through the funnel. Parents in the top quartile of engagement are 3x more likely to have a student enroll!
More of what 43,000+ families really want from your college
More data on what families think about involvement, financial clarity, and return on investment.
New event and orientation management tools for families: Checklists, learning modules, sessions & more
Our platform just got even better. We just launched new Event and Orientation Management tools for all Family Communication customers, so you can manage your entire Family Orientation and Family Weekend experience in one place — a smoother experience for families, and a lighter load for your team.
Prospective parent content playbook: What to send and when to send it.
Prospective families want information, and studies show that providing it to them proactively can help boost application and yield rates. But what exactly should you be sending them? We analyzed communications across the enrollment cycle from 30 schools to find out.
How South Alabama connected family engagement strategy across the student lifecycle
South Alabama increased yield 23.5 percentage points for students with engaged family members and saw a 276% rise in orientation confirmations. Learn how CampusESP unified communications, scaled FERPA connections, and guided families through the student lifecycle.
Supporting Black student success through family engagement
Morgan State and Morehouse show how intentional family engagement and campus communication tools can transform Black student success. Learn how HBCU leaders use CampusESP to align enrollment, orientation, financial aid, and career outcomes with what families need most.
The engagement advantage in admissions
UWM and UMW saw 16- and 18-point higher yield rates among students with engaged parents. Learn how family engagement helps enrollment teams identify intent, clarify cost, and guide admitted students.
4 top takeaways from the 2026 CampusESP Summit
Summit 2026 is a wrap! 156 attendees from 104 institutions descended on Philadelphia for two days of customer stories, peer swapping, and straight talk about what's working in family engagement. From AI assistants fielding 3am parent questions to schools finally fixing their clunkiest processes, here are the four takeaways worth borrowing for your own campus.
Introducing CampusESP’s Family AI Assistant: Always-On Support for Today’s Families
Deliver instant, personalized support while offering deeper insight into what families need most. Beta tested across 9,000 parent interactions at 25 colleges and universities, our AI Assistant was designed specifically for the front lines of college family engagement.
CampusESP welcomes Customer 550: University of Pittsburgh!
The University of Pittsburgh is joining the CampusESP network, launching The Pitt Family Connection to give enrolled students' families a centralized, intentional communication hub. The Pitt team is building something purpose-built — because families aren't a nice-to-have audience. They're core to why students succeed.
Your ultimate guide to managing Family Weekend
Planning Family Weekend? We know it’s not all smiles and selfies—behind the scenes, it’s a full-blown production! From getting the word out to managing check-ins and everything in between, pulling off a smooth Family Weekend takes serious hustle. Check out how CampusESP makes it easier to plan, promote, and actually enjoy one of your campus’s biggest events.
What 43,000+ families really want from your college
New data on how families communicate, what they expect, and where most institutions still aren't keeping up.
From move-in chaos to connection: How Flagler College rebuilt family trust
A chaotic move-in day became a turning point for Flagler College. By rebuilding trust with families through smarter communication, they reduced summer melt by 4% and dramatically improved payment and retention outcomes.
How Morgan State University modernized *student* orientation registration in 6 weeks
Discover how Morgan State transitioned from a patchwork of siloed orientation systems to CampusESP for Student Orientation, an all-in-one platform that increased registrations and decreased student phone calls.

