Focus on first-year families: the info they need

Focus on first-year families: the info they need

We know that helping parents help their student get off on the right foot is critical. That’s why we’ve pulled a list of our most popular content, classified by type, to share with families of first-year students. We analyzed over 261,000 clicks to help you best support your first-year families.

Student debt is a family matter.

Student debt is a family matter.

Student debt is at an all-time high: $1.5 trillion. Parents represent the fastest-growing demographic absorbing student debt, up 71% in just 5 years.

We partnered with the good folks at Ovum to release a compelling infographic that connects the increase in student debt to the increase in parent involvement. Ovum is the market-leader in data, research, and trends in higher education.

Don’t fear FERPA: Let your students decide.

Don’t fear FERPA: Let your students decide.

Many institutions have an opinion of what FERPA should be, but very few consider asking the customer who it was intended for: Their students.

How to Create Your Parent Content Strategy Month-by-Month

How to Create Your Parent Content Strategy Month-by-Month

What kind of information do parents actually care about? And when's the best time to share it? Based on real content performance data from more than 300,000 parents using CampusESP, we have the answers. 

We've analyzed thousands of clicks on student success news, deadlines and advice to map out your content calendar for the next year.

Ovum On the Radar: CampusESP

Ovum On the Radar: CampusESP

Ovum’s On the Radar is a series of research notes about vendors bringing innovative ideas, products, or business models to their markets. CampusESP was featured in December 2018.

What's It Like to Use CampusESP? Let Baylor Tell You.

What's It Like to Use CampusESP? Let Baylor Tell You.

GUEST POST by Katie Matthews (Parent Program Specialist at Baylor University)

The Baylor Parents Network started using the CampusESP parent portal in June of 2018. From prospective parents to parents of current students, read about their experience.

Increase Student Enrollment Yield Up to 30% by Engaging Parents in Admissions

Increase Student Enrollment Yield Up to 30% by Engaging Parents in Admissions

In the winter of 2018, a small private university implemented the CampusESP Family Portal as a means of improving their admissions yield. Results showed that the enrollment rate for students with engaged parents in the CampusESP Family Portal was more than 30% higher.

How Auburn University leverages family involvement to drive student success.

How Auburn University leverages family involvement to drive student success.

Auburn's Tess Gibson shares tips for deploying technology across departments to have the maximum impact for parents...and their students.

Learn how Auburn rolled out their parent portal, leveraging CampusESP's parent community structure to streamline: newsletters, emails, and FERPA Management.

I'm a First-Gen College Student, and This is What Parent Engagement Means to Me.

I'm a First-Gen College Student, and This is What Parent Engagement Means to Me.

GUEST POST by Naja Smitha rising junior at Swarthmore College, who recently interned at CampusESP over the summer.

Naja gives her perspective on family involvement as a first-generation college student.

3.5 Lessons Learned from the 2018 Parent Giving Conference

3.5 Lessons Learned from the 2018 Parent Giving Conference

My biggest takeaway? Start early. The consensus was that solicitation usually begins around Parents & Family Weekend, although some schools start even earlier. If you don’t get started year one, it will  probably be too late to take the next steps.

Increase Student Persistence Up to 15% Through Parent Engagement

Increase Student Persistence Up to 15% Through Parent Engagement

Student persistence can increase by up to 15% when students share key aspects of their academic and financial record with parents.

Student Persistence Increases with Parent Engagement features findings from a study about parent engagement and student persistence based on 993 students enrolled at Abilene Christian University (ACU) in the Fall of 2016.

How to Build Your Parent Orientation Program

How to Build Your Parent Orientation Program

Best practice is to include parents and family members in orientation, with at least some programming designed specifically for them. But when was the last time you took a hard look at the topics and schedule for your parent and family orientation? It might be time to make sure you’re doing things strategically.

Family Support and Encouragement are Critical to Student Success

Family Support and Encouragement are Critical to Student Success

GUEST POST by George D. Kuh, PhD (Chancellor’s Professor Emeritus of Higher Education at Indiana University and a member of CampusESP's Advisory Board.)

It stands to reason that the right kind of partnership between institutions, parents, and students will help more students thrive in college and complete their educational program in a timely fashion.  It is hard to imagine a more promising, cost-effective, and personalized approach to increasing student success.

Facebook Won’t Help You Reach Your Parent Engagement Goals

Facebook Won’t Help You Reach Your Parent Engagement Goals

Is Facebook part of the problem. Rather than creating a reliable way for your parents to receive information from your college or university, Facebook encourages collisions between parents and constant checking of their feed. It actually encourages over-involvement.

Measuring Modern Parent College Involvement Trends

Measuring Modern Parent College Involvement Trends

Modern College Parent Involvement Trends is a brief study on how different types of parents and their students communicate, to partner for success in college.

Meet Enrollment Goals with Parent Engagement

Meet Enrollment Goals with Parent Engagement

It's important to help 'nudge' these nudgers. Cognitive and emotional growth may be very student-centric, but their successes in the classroom and leading into successful graduation will be greatly affected by their support network.

Parent Communication: Five easy steps

Parent Communication: Five easy steps

It's hard to look past benefits gained from parent engagement, whether you have a dedicated parent engagement department or not. Here at CampusESP, we like to call it 'nudging the nudgers': keeping parents informed and up to date can only help students stay on track to graduation. 

A New Year, a New Plan for Parent & Family Engagement

A New Year, a New Plan for Parent & Family Engagement

We've all said it, and we've all defined it - but are we really sure how to act on it?  "Parents [families] are partners" is such a solid plan to increase student success, yet most schools treat it as buzz words instead of action plans. 

Students Back to Campus; Parents with Empty Nest

Students Back to Campus; Parents with Empty Nest

What's that, you say? Your campus is eerily quiet (or maybe peaceful) when empty, yet so alive and bustling when students are there? That's probably the same thought your student's parents have, but flipped. As students head back to campus, it's time to remember that college is a transition for everyone. 

AHEPPP Preview: The secret to African American and Hispanic student retention

AHEPPP Preview: The secret to African American and Hispanic student retention

Next week, CampusESP will release its annual report on modern college parent involvement.  The report will also be part of a formal presentation given at the the 2016 AHEPPP National Conference, entitled “Measuring the Impact of Parent Engagement on Student Success”.

 In advance of the conference, we decided to provide a brief preview into some of the most noteworthy insights.  The full report will be released in early December.