The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

Featured

Brooke Sterneck, VP of Product & Product Marketing Brooke Sterneck, VP of Product & Product Marketing

September 2026 CampusESP Feature Launch

Name badges. AI text responder. Family checklists. Raiser’s Edge API. Discussion board trusted contributors … and lots more. CampusESP's latest Product Update just dropped, and we responded to YOUR requests! 

Read More
Company News Andrew McDermott, VP of Services Company News Andrew McDermott, VP of Services

New event and orientation management tools for families: Checklists, learning modules, sessions & more

Our platform just got even better. We just launched new Event and Orientation Management tools for all Family Communication customers, so you can manage your entire Family Orientation and Family Weekend experience in one place — a smoother experience for families, and a lighter load for your team.

Read More
Best Practices Jacqui McBurney, Director of Social Impact & Content Best Practices Jacqui McBurney, Director of Social Impact & Content

Prospective parent content playbook: What to send and when to send it.

Prospective families want information, and studies show that providing it to them proactively can help boost application and yield rates. But what exactly should you be sending them? We analyzed communications across the enrollment cycle from 30 schools to find out.

Read More
Case Studies Ashley Perry, Director of Account Management Case Studies Ashley Perry, Director of Account Management

Supporting Black student success through family engagement

Morgan State and Morehouse show how intentional family engagement and campus communication tools can transform Black student success. Learn how HBCU leaders use CampusESP to align enrollment, orientation, financial aid, and career outcomes with what families need most.

Read More
Best Practices Mairin Matthews, Director of Customer Education & Employee Success Best Practices Mairin Matthews, Director of Customer Education & Employee Success

4 top takeaways from the 2026 CampusESP Summit

Summit 2026 is a wrap! 156 attendees from 104 institutions descended on Philadelphia for two days of customer stories, peer swapping, and straight talk about what's working in family engagement. From AI assistants fielding 3am parent questions to schools finally fixing their clunkiest processes, here are the four takeaways worth borrowing for your own campus.

Read More
Company News Brooke Sterneck, VP of Product & Product Marketing Company News Brooke Sterneck, VP of Product & Product Marketing

Introducing CampusESP’s Family AI Assistant: Always-On Support for Today’s Families

Deliver instant, personalized support while offering deeper insight into what families need most. Beta tested across 9,000 parent interactions at 25 colleges and universities, our AI Assistant was designed specifically for the front lines of college family engagement.

Read More
Company News Melissa Greiner, VP of Marketing Company News Melissa Greiner, VP of Marketing

CampusESP welcomes Customer 550: University of Pittsburgh!

The University of Pittsburgh is joining the CampusESP network, launching The Pitt Family Connection to give enrolled students' families a centralized, intentional communication hub. The Pitt team is building something purpose-built — because families aren't a nice-to-have audience. They're core to why students succeed.

Read More
Best Practices Melissa Greiner, VP of Marketing Best Practices Melissa Greiner, VP of Marketing

Your ultimate guide to managing Family Weekend

Planning Family Weekend? We know it’s not all smiles and selfies—behind the scenes, it’s a full-blown production! From getting the word out to managing check-ins and everything in between, pulling off a smooth Family Weekend takes serious hustle. Check out how CampusESP makes it easier to plan, promote, and actually enjoy one of your campus’s biggest events.

Read More