Let your families know: It's FAFSA Time!

Let your families know: It's FAFSA Time!

Happy FAFSA filing season from the CampusESP team!

We recently created a post on all parent portals regarding the 2020-21 FAFSA Form opening on October 1st. In addition to the post, announcements and campaigns centered around FAFSA can help drive even greater impressions, clicks, and visibility.

How colleges and universities can engage parents during the enrollment process

How colleges and universities can engage parents during the enrollment process

Three out of four parents say they are very involved in the college search process. How can you engage them more strategically and turn them into enrollment advocates for your institution?

Read insights from a survey of more than 1,300 parents in this new research report sponsored by RNL and CampusESP.

Meet AHEPPP: Your resource for development of family programs

Meet AHEPPP: Your resource for development of family programs

GUEST POST by Amy Swank, Director of Parent and Family Relations at Gonzaga University and President of AHEPPP: the Association of Higher Education Parent/Family Program Professionals.

AHEPPP is the premier national association for campus-based professionals who work with the parents and families of college students. With a true desire to engage families from acceptance to graduation, AHEPPP supports practitioners working with collegiate families.

Increase Overall Campaign Reach by 8x

Increase Overall Campaign Reach by 8x

GUEST POST by Brian Watkins, Director of Parent and Family Affairs at the University of Maryland and former President of the Association of Higher Education Parent/Family Program Professionals (AHEPPP).

With an aging database on life-support, and a desire to engage families with a more robust email platform than MailChimp, our office needed a tool that could better meet our needs.

After partnering with CampusESP, we’ve increased our overall campaign reach by 8x. 

Focus on first-year families: the info they need

Focus on first-year families: the info they need

We know that helping parents help their student get off on the right foot is critical. That’s why we’ve pulled a list of our most popular content, classified by type, to share with families of first-year students. We analyzed over 261,000 clicks to help you best support your first-year families.

Student debt is a family matter.

Student debt is a family matter.

Student debt is at an all-time high: $1.5 trillion. Parents represent the fastest-growing demographic absorbing student debt, up 71% in just 5 years.

We partnered with the good folks at Ovum to release a compelling infographic that connects the increase in student debt to the increase in parent involvement. Ovum is the market-leader in data, research, and trends in higher education.

Don’t fear FERPA: Let your students decide.

Don’t fear FERPA: Let your students decide.

Many institutions have an opinion of what FERPA should be, but very few consider asking the customer who it was intended for: Their students.

How to Create Your Parent Content Strategy Month-by-Month

How to Create Your Parent Content Strategy Month-by-Month

What kind of information do parents actually care about? And when's the best time to share it? Based on real content performance data from more than 300,000 parents using CampusESP, we have the answers. 

We've analyzed thousands of clicks on student success news, deadlines and advice to map out your content calendar for the next year.

What's It Like to Use CampusESP? Let Baylor Tell You.

What's It Like to Use CampusESP? Let Baylor Tell You.

GUEST POST by Katie Matthews (Parent Program Specialist at Baylor University)

The Baylor Parents Network started using the CampusESP parent portal in June of 2018. From prospective parents to parents of current students, read about their experience.

Increase Student Enrollment Yield Up to 30% by Engaging Parents in Admissions

Increase Student Enrollment Yield Up to 30% by Engaging Parents in Admissions

In the winter of 2018, a small private university implemented the CampusESP Family Portal as a means of improving their admissions yield. Results showed that the enrollment rate for students with engaged parents in the CampusESP Family Portal was more than 30% higher.

How Auburn University leverages family involvement to drive student success.

How Auburn University leverages family involvement to drive student success.

Auburn's Tess Gibson shares tips for deploying technology across departments to have the maximum impact for parents...and their students.

Learn how Auburn rolled out their parent portal, leveraging CampusESP's parent community structure to streamline: newsletters, emails, and FERPA Management.

3.5 Lessons Learned from the 2018 Parent Giving Conference

3.5 Lessons Learned from the 2018 Parent Giving Conference

My biggest takeaway? Start early. The consensus was that solicitation usually begins around Parents & Family Weekend, although some schools start even earlier. If you don’t get started year one, it will  probably be too late to take the next steps.

Increase Student Persistence Up to 15% Through Parent Engagement

Increase Student Persistence Up to 15% Through Parent Engagement

Student persistence can increase by up to 15% when students share key aspects of their academic and financial record with parents.

Student Persistence Increases with Parent Engagement features findings from a study about parent engagement and student persistence based on 993 students enrolled at Abilene Christian University (ACU) in the Fall of 2016.

Family Support and Encouragement are Critical to Student Success

Family Support and Encouragement are Critical to Student Success

GUEST POST by George D. Kuh, PhD (Chancellor’s Professor Emeritus of Higher Education at Indiana University and a member of CampusESP's Advisory Board.)

It stands to reason that the right kind of partnership between institutions, parents, and students will help more students thrive in college and complete their educational program in a timely fashion.  It is hard to imagine a more promising, cost-effective, and personalized approach to increasing student success.

Facebook Won’t Help You Reach Your Parent Engagement Goals

Facebook Won’t Help You Reach Your Parent Engagement Goals

Is Facebook part of the problem. Rather than creating a reliable way for your parents to receive information from your college or university, Facebook encourages collisions between parents and constant checking of their feed. It actually encourages over-involvement.

Measuring Modern Parent College Involvement Trends

Measuring Modern Parent College Involvement Trends

Modern College Parent Involvement Trends is a brief study on how different types of parents and their students communicate, to partner for success in college.

Meet Enrollment Goals with Parent Engagement

Meet Enrollment Goals with Parent Engagement

It's important to help 'nudge' these nudgers. Cognitive and emotional growth may be very student-centric, but their successes in the classroom and leading into successful graduation will be greatly affected by their support network.

Parent Communication: Five easy steps

Parent Communication: Five easy steps

It's hard to look past benefits gained from parent engagement, whether you have a dedicated parent engagement department or not. Here at CampusESP, we like to call it 'nudging the nudgers': keeping parents informed and up to date can only help students stay on track to graduation. 

A New Year, a New Plan for Parent & Family Engagement

A New Year, a New Plan for Parent & Family Engagement

We've all said it, and we've all defined it - but are we really sure how to act on it?  "Parents [families] are partners" is such a solid plan to increase student success, yet most schools treat it as buzz words instead of action plans. 

Students Back to Campus; Parents with Empty Nest

Students Back to Campus; Parents with Empty Nest

What's that, you say? Your campus is eerily quiet (or maybe peaceful) when empty, yet so alive and bustling when students are there? That's probably the same thought your student's parents have, but flipped. As students head back to campus, it's time to remember that college is a transition for everyone.