Families are involved (and often driving) every step of the pipeline, from recruiting high schoolers into dual enrollment programs, to retaining dual enrollment students, to converting dual enrollment students into full-time students.

The percent of first-generation college student grows every year, and institutions need and want to engage them thoughtfully to ensure their success. By leveraging their families and educating that support system, schools can create a network of advisors. Check out these 4 proof points and insights from 3 institutions who have been there to start directing your strategy.

Offering a virtual family orientation option can benefit families in a variety of ways and set students on the right track for their college journey. We share more about why you should have a digital presence, plus some examples and success stories from 7 different colleges and universities.

Duquesne University realized that they needed to improve family communication. But where to start?

Follow the journey of the people that led the charge — they just had their story published in the Journal of of Education Advancement & Marketing.

One of the best ways to ensure your newly deposited incoming class makes it to their first class? Keep in touch with their families this summer. Our guide takes you step by step through when, why, and how.

With delayed release of the new FAFSA, admissions and financial aid teams are rushing to ensure students and families are aware of the release, understand the changes, and have the resources to complete the form in a timely manner. Check out some of the ways other institutions are tackling FAFSA communications this year and getting the word out.

An announcement to families about SNAP benefits made a big impact — it connected students in need with necessary resources and spurred conversations across campus on how they could better serve their students. Read how the team at NAU is working social impact initiatives into the family engagement strategy.

Whether you were able to join us for the CampusESP Summit or not, read on for four major themes that came to the forefront — and use these learnings to help guide and improve your family engagement strategy for 2024!

We analyzed engagement data from over 18,000 two-year college parents to understand what information they’re looking for most. Use this playbook to not only engage families and supporters, but help them become partners in student success

Prospective families want information, and studies show that providing it to them proactively can help boost application and yield rates. But what exactly should you be sending them? We analyzed communications across the enrollment cycle from 30 schools to find out.

Is Facebook helping or hurting?

Rather than creating a reliable way for your parents to receive information from your college or university, Facebook encourages collisions between parents and possible spreading of misinformation. It’s not the place for your parent engagement strategy to be centered.

Catholic University leveraged strategic parent communication and data captured in CampusESP to grow their Parents Council and donor pool … and secured a $50,000 gift from a major gift prospect. Here are the five strategies the team utilized to keep engagement high and bring this gift to fruition.

We’ve analyzed engagement data from more than 18 million clicks from families using CampusESP in order to understand what information they need– and when. Consider this your Roadmap for Family Communication.

Georgia State University, Muhlenberg College, and UNC Charlotte are very different types of institutions. One thing they have in common? All three reached Family Weekend goals by turning to CampusESP for Event Management. Read more about their wins!

We pulled some awesome content examples from institutions such as University of North Georgia, Alma College, and West Chester University to help inspire ideas for your own family communication strategy. Read on to see the creative approaches they’ve implemented – and decide which ones you want to try yourself!

Read our top tips to scale your family communication strategy across the student lifecycle. We include the data to back them up, as well as insights from two schools doing this crazy well — Webster University and North Carolina A&T State University.

As more and more first-generation students apply for college, institutions need to find ways to inform and support this important population — and their families. Learn more about what first-gen families need and how two universities are responding.

Each quarter, we highlight several institutions that approach family engagement in thoughtful and creative ways. This quarter, we’re featuring how institutions are boosting registrations for admissions events, directing parents towards CampusESP instead of Facebook, and more!

Keynotes from the 4th Annual Customer Summit featured industry leaders Raquel Bermejo, AVP for Market Research and Planning for Enrollment Management at RNL and Subir Sahu, Senior VP of Student Success at Drexel. Both shared some great insights to think about when it comes to the future of family engagement.

It's time for shoutouts! See how CampusESP partners are connecting with families in thoughtful and creative ways.