Families are engaging in the college search earlier than ever. This guide shares research-backed insights and real-world examples from two institutions already seeing enrollment results through intentional family engagement.

How did 450+ colleges and universities use CampusESP to engage millions of families this year … and what were the amazing results they achieved? Find it all in our recap of the top resources, features, and success stories!

Learn how built-in AI helps higher ed teams communicate more clearly with families, reach more people across channels, and deliver better support — without extra systems or staff.

Parents play a major role in enrollment decisions, yet most institutions don’t engage them early enough. Discover eight proven ways to collect parent contact information sooner and turn early inclusion into real enrollment impact.

FAU launched a new orientation reservation system for students and families in just 4 weeks and achieved a 21% increase in reservations within the first two weeks.

Last month, we welcomed hundreds of higher ed professionals to the 2025 CampusESP Summit. From campus collaborations to hyper-personalization with AI, these four takeaways show how institutions are turning ideas into action.

See how Miami University (Ohio) achieved a 34% boost in parent donors, The University of Tulsa collected over $55,000 in Parent and Family Leadership Council dues in the first year, and Flagler College grew their parent giving program, with parents now accounting for 1 in 5 of all donors

Planning Family Weekend? We know it’s not all smiles and selfies—behind the scenes, it’s a full-blown production! From getting the word out to managing check-ins and everything in between, pulling off a smooth Family Weekend takes serious hustle. Check out how CampusESP makes it easier to plan, promote, and actually enjoy one of your campus’s biggest events.

One of the best ways to ensure your newly deposited incoming class makes it to their first class? Keep in touch with their families this summer. Our guide takes you step by step through when, why, and how.

Time to recap the top resources, advancements, and moments in higher education family engagement. We cover how over 400 colleges and universities used CampusESP to engage millions of families in 2024 … and the RESULTS.

Learn how admissions and financial aid teams are navigating the delayed FAFSA release to keep students and families informed about changes and resources for timely completion.

University of Wisconsin–Milwaukee, Nebraska Wesleyan University and Lamar University share how CampusESP is quicker to set up, easier to maintain, and has proven results with families.

On every campus, there are many opinions of what FERPA means and how to regulate it. Few campuses ask the very audience it was made for: Students.

After all… Students want support from their families. Our data shows that students initiate 40% of FERPA waivers and only reject 5% of FERPA requests initiated by their parents.

Prospective families want information, and studies show that providing it to them proactively can help boost application and yield rates. But what exactly should you be sending them? We analyzed communications across the enrollment cycle from 30 schools to find out.

Parent Promoter Score™ elevates the most engaged parents, so you can focus on the students most likely to move through the funnel. Parents in the top quartile of engagement are 3x more likely to have a student enroll!

Is Facebook helping or hurting?

Rather than creating a reliable way for your parents to receive information from your college or university, Facebook encourages collisions between parents and possible spreading of misinformation. It’s not the place for your parent engagement strategy to be centered.

Move-in day is a monumental event for college families, and clear and comprehensive communications from you are crucial for a smooth transition. Check out how Flagler College, College of Charleston, and William Peace University are helping families prep and pack … and make move-in day smooth and celebratory.

One day, 100+ family engagement pros, countless ideas shared success stories celebrated. If you weren’t able to join us in person, read up on the 5 themes that we saw throughout the Summit’s 20+ sessions and how these trends should impact your strategy.

From event registration and ticketing, to event promotion and attendee communication, to onsite registration and check-in, CampusESP is your end-to-end event management system. Even better – it's FREE and included for all customers.

We’ve analyzed engagement data from more than 18 million clicks from families using CampusESP in order to understand what information they need – and when. Consider this your Roadmap for Family Communication.