Webinars
Live learning opportunities to hear how you can expand your parent engagement strategy.
Can't make one of our webinars live, but are still interested in the data being shared? Register anyway!
All registrants receive the recording of the webinar and a copy of the deck shared!
First-gen Families: Provide support from Day One
November 6 | 1 pm ET
Behind every first-gen student is a family navigating unfamiliar pressures, questions, and milestones. Learn how institutions are breaking down barriers, engaging Spanish-speaking communities, and creating family onboarding strategies that drive student success.
Join to hear real campaigns, approaches, and results from two schools doing it right: Montclair State University and Southern Oregon University, and how they could work for your institution.
Engagement that gives back: How connected families drive giving
December 2 | 1 pm ET
70% of families are open to giving to their student’s college — they just need a reason. Join Flagler College and Miami University (Ohio) for a look at how they transformed their family communication strategies into powerful drivers of engagement and giving.
You’ll walk away with actionable insights to:
Build trust with families through transparent, personalized communication
Align marketing and advancement to move from connection to contribution
Identify high-affinity families using engagement data
Create stories and campaigns that turn family pride into philanthropic impact
From parent interest to enrollment impact
December 3 | 1 pm ET
Families aren’t just along for the ride — they’re often the deciding factor in where students apply, enroll, and persist. Join CampusESP, Encoura, and the University of Kansas for an inside look at new research on how families shape the enrollment journey, paired with a real-world example of family engagement in action.
You’ll get:
Fresh data on parents’ and guardians’ concerns, communication preferences, and decision-making influence
Real examples of communications that connect parents to the enrollment process
Proof points about engagement outcomes, from boosting applications to strengthening yield