Webinars
Live learning opportunities to hear how you can expand your parent engagement strategy.
Can't make one of our webinars live, but are still interested in the data being shared? Register anyway!
All registrants receive the recording of the webinar and a copy of the deck shared!
Why engaged families give more: How connected families drive giving
December 2 | 1 pm ET
70% of families are open to giving to their student’s college — they just need a reason. Join Flagler College and Miami University (Ohio) for a look at how they transformed their family communication strategies into powerful drivers of engagement and giving.
You’ll walk away with actionable insights to:
Build trust with families through transparent, personalized communication
Align marketing and advancement to move from connection to contribution
Identify high-affinity families using engagement data
Create stories and campaigns that turn family pride into philanthropic impact
From parent interest to enrollment impact: Research & lessons from the University of Kansas
December 3 | 1 pm ET
Families aren’t just along for the ride — they’re often the deciding factor in where students apply, enroll, and persist. Join CampusESP, Encoura, and the University of Kansas for an inside look at new research on how families shape the enrollment journey, paired with a real-world example of family engagement in action.
You’ll get:
Fresh data on parents’ and guardians’ concerns, communication preferences, and decision-making influence
Real examples of communications that connect parents to the enrollment process
Proof points about engagement outcomes, from boosting applications to strengthening yield
Win yield through family confidence: Communicating financial aid and ROI effectively
December 9 | 2 pm ET
When three quarters of families consider financial aid packages a top factor in their student's enrollment decision and only 1 in 4 find financial aid information easy to understand, communication isn’t optional — it’s make-or-break. Join CampusESP, Liaison, and University of Nevada - Las Vegas to explore how coordinated outreach to families, not just students, moves the yield needle.
You’ll see how:
Tailored financial aid communications get parents’ attention (and action)
Consistent, transparent updates through a parent portal build trust
Tracking engagement gives teams a measurable edge during the decision window