The #1 CRM extension to
turn parent involvement
into enrollment results.
CampusESP for Student Enrollment
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CampusESP is the all-in-one parent engagement solution trusted by over 450 colleges and 5 million parents every year.
Engage parents with AI-powered personalized content.
Reach families across personalized emails, text messages, and a portal experience, with automated newsletters keeping your families regularly informed and engaged.
Most colleges spend less than an hour per week managing CampusESP.
Nudge student behavior.
Tailor parent outreach based on student funnel stage, FAFSA completion, and other attributes. Admission Dashboards offer your families insight into student checklists, helping keep their students on track.
Students with a parent using CampusESP have on average 7% higher yield rates.
Improve enrollment modeling.
CampusESP’s Parent Promoter Score™ identifies which families are most interested in your institution, helping you forecast which students are likely to enroll.
Students with a parent in the top quartile of engagement are 3x more likely to enroll.
Superpower your CRM.
As a nimble extension of your CRM, and with integration support including Slate Suitcase, you can go live quickly with minimal IT involvement.
Launch a parent engagement strategy in 3 weeks.
CampusESP is not like other vendors.
We’ll help you launch in 3 weeks.
With a team of experts handling your implementation, we’ll have you up, running, and seeing results in just 3 weeks—or about 8 hours of your time.
We’ll handle the content for you.
The CampusESP Content Network handles 90% of your content, allowing you to spend only an hour per week on CampusESP.
You could build parent communications in a CRM, but why? It will take you longer, cost you more… and may not be successful.
CampusESP is the no-brainer option. And Slate agrees!
That’s why we’re Slate Preferred Partners.
Students are overloaded.
But parents want to hear from you weekly.
Parent expectations are growing. 81% of prospective parents expect communication from you weekly. And families now say the quality of parent communication is the third most important factor in their college choice, behind only campus visits and quality of academic programs.
What 11,000 parents want →
(Hint: It’s not more mailers.)
Higher yield. Better forecasting. CampusESP really works.
Students with a parent using
CampusESP have on average
higher yield rates.
Students with parents in the
top quartile of engagement are
more likely to enroll.
From small privates to large publics, see how 6 institutions boosted enrollment with CampusESP →
Over 450 colleges love partnering with CampusESP.
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" CampusESP gives parents and families an interactive way to really stay involved and stay informed. If they're in the portal, the student is making moves. Having that parent engagement is really helping students move along their checklist."
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Dominique Harrison
Director of Undergraduate Admissions
North Carolina Agricultural and Technical University -
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"Using CampusESP to engage parents played a huge role in supporting movement through Pacific’s enrollment pipeline, which ultimately contributed to our yield increase of 10% last fall."
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Mary Beth Marks
Executive Director of Enrollment Marketing
University of the Pacific -
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" What I love about CampusESP is that we are able to get data on how parents are clicking through emails, going into the portal, what content parents are reading. And that's really changed our strategy."
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Liam Dailey
Senior Associate Director of Admissions
Beloit College -
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"We needed a one-stop-shop, and that's what CampusESP does. We don't have to advertise as much in other ways, because most of our families use CampusESP."
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Nassim Nozartash
Associate Director of Orientation & Enrollment Programs
University of North Carolina at Charlotte -
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"We have seen, since implementing CampusESP, an increase in yield rates with the students whose parents are in there and active."
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Ryan Jensen
Director of Enrollment Marketing
Utah State University -
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"CampusESP is like a full-time staff member that works 24/7, never goes on vacation, and doesn’t get sick… except it costs you less money. It’s a game changer in our office."
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Martha Fraire-Cuellar
University Registrar
Texas State University -
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"Family engagement is a critical part of student success and is not going away. CampusESP provides the perfect mechanism to deliver that outcome."
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Subir Sahu, PhD
Senior Vice President for Student Success
Drexel University -
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"You can not afford to *not* use CampusESP. I have not been able to find a more effective way to disseminate information, build community, and create a culture of completion among first-generation college students than with this tool."
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Javier Flores
Associate Vice President for Enrollment Management
Texas Woman's University -
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"Parent Promoter Score is my bread and butter! We use it to prioritize outreach to the most engaged parents, to identify and sway the parents in the “murky middle”, and to model which students are more likely to enroll. The insights are awesome."
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Conner Ellinghuysen
Director of Admissions
Buena Vista University
