The #1 CRM extension to
turn parent involvement
into enrollment results.
CampusESP for Student Enrollment
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CampusESP is the all-in-one parent engagement solution
trusted by over 450 colleges and 7 million parents every year.
Engage parents with AI-powered personalized content.
Reach families across personalized emails, text messages, and a portal experience, with automated newsletters and a branded AI family assistant keeping your families regularly informed and engaged.
Most colleges spend less than an hour per week managing CampusESP.
Nudge student behavior.
Tailor parent outreach based on student funnel stage, FAFSA completion, and other attributes. Admission Dashboards offer your families insight into student checklists, helping keep their students on track.
Students with a parent using CampusESP have yield rates 10 pts higher than average.
Improve enrollment modeling.
CampusESP’s Parent Promoter Score™ identifies which families are most interested in your institution, helping you forecast which students are likely to enroll.
Students with highly engaged parents are more than 4x more likely to enroll.
Superpower your CRM.
As a nimble extension of your CRM, and with integration support including Slate Suitcase, you can go live quickly with minimal IT involvement.
Launch your parent engagement strategy in 3 weeks.
CampusESP is more than just software.
CampusESP is not like other vendors.
You don’t have to be an IT expert.
We guide your implementation, provide unlimited training and support, and assign a dedicated account manager to your campus. Our team has helped over 450 colleges launch and scale family engagement.
Live in 3 weeks.
You don’t have to create everything.
The CampusESP Content Network™ brings together AI-powered content, expert guidance, and your school’s own information. You simply review, adjust, and approve.
~1 hour each week to maintain.
You could build parent communications in a CRM, but why? It will take you longer, cost you more… and may not be successful.
CampusESP is the no-brainer option. And Slate agrees!
That’s why we’re Slate Preferred Partners.
Students are overloaded.
But parents want to hear from you weekly.
Parent expectations are growing. 81% of prospective parents expect communication from you weekly. And families now say the quality of parent communication is the third most important factor in their college choice, behind only campus visits and quality of academic programs.
(Hint: It’s not more mailers.)
Higher yield. Better forecasting. CampusESP really works.
Students with a parent using
CampusESP have yield rates
+10 pts
higher than average.
Students with parents in the
top quartile of engagement are
4.2x
more likely to enroll.
From small privates to large publics, see how 6 institutions boosted enrollment with CampusESP →
Over 450 colleges love partnering with CampusESP.
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![A black man with a short dark afro and fluffy dark beard wearing a blue shirt, white collared shirt, and yellow and black bowtie smiles at the camera in front of a yellow background with North Carolina Agricultural and Technical State University logo]()
" CampusESP gives parents and families an interactive way to really stay involved and stay informed. If they're in the portal, the student is making moves. Having that parent engagement is really helping students move along their checklist."
⸻
Dominique Harrison
Director of Undergraduate Admissions
North Carolina Agricultural and Technical University -
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"I love when a family member says to me, 'You have been communicating with us so much better than another college. We really feel like we're a part of the process, that this isn't just about our student, it's about our family.' CampusESP is kind of a no-brainer."
⸻
Melody Ferguson
Dean of Admission
Pacific Lutheran University -
![A white man with light brown short hair, beard, and mustache wearing a suit and white and blue checkered shirt close-mouthed smiles at the camera in front of a yellow background with the Beloit College logo below him.]()
" What I love about CampusESP is that we are able to get data on how parents are clicking through emails, going into the portal, what content parents are reading. And that's really changed our strategy."
⸻
Liam Dailey
Senior Associate Director of Admissions
Beloit College -
![A light brown-skinned woman smiles at the camera. She has short black hair and wears a black shirt in front of a blue background. The University of North Carolina Charlotte name and logo are below her.]()
"We needed a one-stop-shop, and that's what CampusESP does. We don't have to advertise as much in other ways, because most of our families use CampusESP."
⸻
Nassim Nozartash
Associate Director of Orientation & Enrollment Programs
University of North Carolina at Charlotte -
![A white man with light brown hair, a mustache and beard wearing a suit and light tie smiles. at the camera in front of a yellow background above the Utah State University logo and name.]()
"We have seen, since implementing CampusESP, an increase in yield rates with the students whose parents are in there and active."
⸻
Ryan Jensen
Director of Enrollment Marketing
Utah State University -
![A light-skinned woman smiles head on at the camera with long, straight dark hair, a pink shirt, and black jacket in front of a yellow background above the Texas State University logo.]()
"CampusESP is like a full-time staff member that works 24/7, never goes on vacation, and doesn’t get sick… except it costs you less money. It’s a game changer in our office."
⸻
Martha Fraire-Cuellar
University Registrar
Texas State University -
![A medium-brown skinned man with glasses, short dark hair and a dark beard and mustache wearing a suit smiles at the camera in front of a yellow background above the Drexel University name and logo.]()
"Family engagement is a critical part of student success and is not going away. CampusESP provides the perfect mechanism to deliver that outcome."
⸻
Subir Sahu, PhD
Senior Vice President for Student Success
Drexel University -
![A light-skinned man with short dark hair smiles head on at the camera in a dark suit jacket, pink collar shirt, and red patterned tie in front of a yellow background above the Texas Woman's University logo]()
"You can not afford to *not* use CampusESP. I have not been able to find a more effective way to disseminate information, build community, and create a culture of completion among first-generation college students than with this tool."
⸻
Javier Flores
Associate Vice President for Enrollment Management
Texas Woman's University -
![A white man in a blue shirt and dark jacket with short brown hair, a mustache and beard smiles in front of a blue background above the Buena Vista University logo.]()
"Parent Promoter Score is my bread and butter! We use it to prioritize outreach to the most engaged parents, to identify and sway the parents in the “murky middle”, and to model which students are more likely to enroll. The insights are awesome."
⸻
Conner Ellinghuysen
Director of Admissions
Buena Vista University
Parents are students’ #1 influencers.
CampusESP is the #1 way to reach them.
Ready to learn more?
Talk to an expert or schedule a demo!
