The top family engagement resources of 2025 … it’s CampusESP Wrapped!
It’s that time of year again. Time to look back at your top resources, your biggest wins, and a few CampusESP surprises we loved watching unfold in 2025.
We call it: CampusESP Wrapped.
We won’t remind you that your “listening age” makes you eligible for senior discounts … or that you spent countless hours on something you'd never admit to publicly.
Instead, we’re highlighting how 450+ colleges and universities used CampusESP to engage millions of families this year — and the results you delivered.
This year we released a steady stream of research, toolkits, playbooks, and insights — 30 pieces, in fact — to help you strengthen how you engage families during the enrollment journey.
What rose to the top?
For our friends in enrollment and admissions, the most clicked resources are:
2025 Prospective Family Survey — Our flagship research on how 10k prospective families think, decide, stress, and influence enrollment outcomes. If yield is on your mind (it is), this is your must-read.
Prospective Family Content Roadmap — A practical, plug-and-play guide on what to send families and when, grounded in real data on what actually moves them forward.
Summer Melt Toolkit — Your go-to for keeping families — and students — on track between May and August. Templates, timelines, nudges … everything but the sunscreen.
2025 Top Trends in Family Engagement Report — A macro look at what’s shaping family expectations this year, from shifting ROI concerns to the rise of text-first communication.
Top Takeaways from the 2025 Summit — Couldn’t make it to Philly? Or want a quick refresher? These were the biggest insights, hottest quotes, and most actionable ideas from this year’s event.
For those serving the families of current students, the most clicked resources are:
2025 Family Survey — Our largest study yet, with insights from 30,000+ college parents on communication expectations, financial aid clarity, involvement trends, and what families really need to support student success.
Roadmap for Family Communication — A practical blueprint that breaks down what to send (and when) throughout the academic year — ideal for leveling up your strategy or aligning teams around a clear plan.
2025 Top Trends in Family Engagement Report — Take 2 for the big-picture view of what’s shifting: communication frequency climbing, ROI concerns rising, and families asking for more transparency than ever.
The Ultimate Guide to Family Weekend — A friendly, detailed playbook for designing a Family Weekend that boosts satisfaction, connection, and campus pride … without burning out your team.
Top Takeaways from the 2025 Summit — Our fave event made the list here, too! (Interested in why this is such a winner? Learn more and mark your calendar for our 2026 Summit!)
This year we released over 250 product enhancements that help you solve *real* problems. Here are the game-changing new features that you used and loved the most:
Family Discussion Boards provide a positive space to connect and get support, with built-in AI moderation tools. Over 4,500 conversations in the first 3 months!
New Mobile Experience delivers a modern experience to families who prefer using CampusESP on mobile. Used by over 500k families!
Email Designer includes an HTML editor, more branding options, AI editing tools, preview tools, and more. The AI editing tools were used over 4,300 times!
AI Content Personalizer transforms curated CampusESP Network Content into information that's unique to your institution. Used over 1,600 times!
Enrollment Reports include new funnel conversion views, year-over-year reporting, and enrollment modeling features. Used over 5,700 times!
Parents don't pick favorites, and neither do we ... but we have to thank the 56 customers that spent time sharing their CampusESP success stories this year.
Highlights from this year’s success stories from our enrollment and admissions partners:
University of Montana — A small team used interns, AmeriCorps VISTAs, and CampusESP automation to keep 11,000+ families on track, even turning one repurposed career article into the most-clicked article of 2025.
Coastal Carolina University — By replacing inbox overload with targeted, family-first messaging, Coastal saw a 43% increase in first-year applications, 10% increase in first-year registration, and 72% family email open rates.
Tarleton State University — After embracing texting alongside email, Tarleton drove a 12% increase in orientation sign-ups and a 5% boost in yield from admitted to enrolled students in just one cycle.
Gettysburg College — By connecting Slate and CampusESP and surfacing parent engagement data, Gettysburg ran ahead on financial aid submissions all year while giving recruiters clearer signals on which families were most likely to yield.
Holy Family University — The school used CampusESP to personalize their institutional voice and lean into financial aid communication, contributing to higher FAFSA submission rates, especially among first-gen families.
And big wins from our friends serving enrolled families:
SUNY Oneonta – By mirroring first-gen student resources to families (including bilingual content), Oneonta and its peer institution saw at least a 4% lift in click rates, with first-gen family emails hitting well over 60% open rates.
Texas A&M University – A 70-day summer drip campaign to 12,000+ families delivered day-one emails with a 77% open rate, with most weekly messages holding around 70% — all pre-scheduled before orientation even began.
Tarleton State University – Honored as CampusESP’s first “Decade Club” member after 10 years on the platform, Tarleton represents the kind of long-term partnership behind results like 5.7% higher retention and 6% higher yield for students whose families actively use CampusESP.
Florida Atlantic University – FAU launched a new orientation reservation system in CampusESP in just 4 weeks and saw a 21% increase in reservations within the first two weeks of the pilot with 30,000+ admitted students.
University of Oregon – For Ducks Give 2024, UO achieved a 157% increase in parent donors, 217% more dollars raised (an extra $149,654 from parents), and a 43× ROI on their CampusESP Parent Giving investment — while communicating with 43,000+ parents at 53%+ open rates.
Need even more than the above?
Kick off 2026 right by joining us for Top Trends in Family Engagement for 2026 on January 21, our annual webinar digging deep into industry trends, family engagement research, and data straight from the 450+ colleges and 5 million parents using CampusESP every year. Join us for 30 minutes and leave knowing exactly where you need to focus to hit your 2026 goals.
