When families lack clarity around financial aid and cost, enrollment decisions stall. Learn how UNLV and Liaison are building family confidence around affordability and ROI to drive yield.

When families understand the value of the student experience, see momentum on campus, and know they’re partners in that progress, philanthropy becomes a natural next step, not an ask that comes out of nowhere.

Families are engaging in the college search earlier than ever. This guide shares research-backed insights and real-world examples from two institutions already seeing enrollment results through intentional family engagement.

Early communication sets the tone for first-gen success. See how Montclair State University and Southern Oregon University are making thoughtful, strategic shifts in communication that help first-gen support feel personal, accessible, and culturally aware.

AI talk is everywhere in higher ed. And yeah, it can sound like one more complicated, overwhelming thing on your plate. But here’s the good news: AI doesn’t have to be intimidating.

In fact, it can actually make your life easier and your family engagement efforts stronger.

This year’s FAFSA is smoother but success depends on more than system updates. Collaboration and consistent communication are what help families feel confident, informed, and supported throughout one of higher education’s most stressful processes.

Families don’t care what office sends the email. And they shouldn’t have to. Every outreach from a college should feel like one voice: clear, consistent, and focused on student success.

The summer before college is filled with questions for both students and their parents. That’s why the transition to college isn’t just about preparing students; it’s about equipping families with the information and support they need to guide them through it.

Personalization can feel like an impossible task. You’re juggling shrinking teams, packed calendars, and a mile-long to-do list — do you really have time to tailor every message?

This year, over 32,000 families from 81 colleges told us exactly what they need to stay informed, connected, and confident about their student’s college experience. Spoiler: it’s not more Facebook Groups.

Two-year colleges are opening doors for students across the country — but what do families actually expect when helping their students choose and succeed at these institutions?

Learn how the new Slate Suitcase for CampusESP makes it easier than ever to connect families with key updates — and bring their engagement data back into your funnel. Faster setup, smarter modeling, and more nudges to help families help students enroll.

When it comes to turning "maybe" into "yes" in the enrollment process, engaging families is more important than ever. But how can already-saturated teams, facing growing enrollment concerns, focus on the right outreach that will drive the action needed?

Let’s face it — AI is everywhere. You’ve probably heard “AI is here to stay” more times than you can count (maybe even in your sleep). But here’s the thing: when it comes to family engagement in higher ed, AI is a game-changer.

You’re actively working on yielding students, but are you also working on yield their parents? Engaging parents now can help you recruit the entire family and grow your incoming class. Get 3 approaches you can still try to hit your goals.

Each year we look across all the data to elevate the 5 trends in family engagement that you need to know to hone your strategy and hit your goals. Based on insights from more than 420 institutions and 15 million families, get the top takeaways to connect with families now.

One of the easiest ways to create more family content is also one of the smartest — partnering with other departments across campus. Learn how the pros at UNC Wilmington and K State created content teams, and how CampusESP helps you manage your new content engine.

Mental health continues to be a trending topic on campus and an area families need solid info on to support their students. The team at Georgia Tech takes us through their approach and programming.

Last spring, 140 colleges and universities in the U.S. saw demonstrations on their campus. While mostly peaceful, each caused disruption and confusion for administrators, faculty, students... and the families miles away desperate to understand what was happening. University of Maryland, UNC Chapel Hill, and University of Oregon joined us to share their experiences updating families, and their learnings as they anticipate additional activity this fall.

2025 admissions planning starts in 3… 2… 1… but where do you start? How do you make next year better? University of Mary Washington and Franciscan University of Steubenville help you get ahead with tips, tricks, and strategies from explaining financial aid to utilizing alumni connections.