Introducing the Slate "Suitcase" Integration: A faster, smarter way to integrate CampusESP with Slate
The more prospective student data you feed into CampusESP, the more personalized your parent outreach becomes. The more parent engagement data you bring into Slate, the better you can assess a family’s interest — and a student’s likelihood to enroll. That’s the power of the new Slate Suitcase for CampusESP.
This new integration helps colleges and universities “nudge the nudgers.” As students move through the enrollment funnel, their families receive personalized updates that mirror the student experience — whether it’s checklists for admitted students, reminders about financial aid, or a nudge to submit a deposit. It’s all powered by data flowing seamlessly from Slate into CampusESP. And it only takes 90 minutes to set up.
With a two-way integration, parent engagement insights can also be pushed back into Slate to inform your outreach strategy. For example, CampusESP’s Parent Promoter Score™ — a score between 0-100 that ranks parent interest based on email opens, content clicks, portal logins, and more — elevates the most engaged parents, so you can focus on the students most likely to move through the funnel. Storing this score on the student record in Slate helps with enrollment modeling, considering parents in the top quartile of engagement are 3x more likely to have a student enroll.
But let’s skip the pitch and dive into what really matters: your questions. We teamed up with Slate in a webinar to break down everything from setup to real-world use cases, answering your top questions along the way. No need for popcorn — we’ve got the key takeaways right here.
Q: Is the integration automated or manual?
Once you set up the integration in collaboration with our team, data will be exchanged automatically on a nightly basis. That means no more spreadsheets, no more manual list updates, and no more late-night CSV headaches.
Q: What data can be pulled from Slate into CampusESP?
The Suitcase comes with 28 pre-defined fields to both systems in sync, plus the flexibility to add more. In addition, you can pull nearly anything from Slate, including tags, custom fields, application statuses, and population filters. This gives you the power to segment families based on real-time enrollment data automatically and at scale so you can personalize communication.
Q: Can different departments use it?
CampusESP supports multi-department collaboration, and with Slate’s tagging and population tools, you can build custom audiences for different campus partners—from admissions to orientation to student success.
Q: Is the integration secure? What about FERPA?
CampusESP is FERPA-compliant, and you control exactly what data is shared. The integration respects Slate’s permissioning and data security, so you’re always in the driver’s seat when it comes to privacy.
Q: What kinds of results are schools seeing?
Schools are seeing more engaged families, higher FAFSA completion rate, and higher conversion rates throughout the enrollment funnel. Automating these touchpoints means your team can focus more on enrollment strategy and less on day-to-day parent communication.
You don’t need to be technical to use this day-to-day.
Once it’s set up, using the integration is straightforward. You’ll be able to target audiences, launch campaigns, and view engagement insights all within CampusESP without needing to dive deep into Slate queries or code.
With the Slate Suitcase for CampusESP, family engagement becomes smarter, more efficient, and—most importantly—more impactful. If you're looking to increase yield, reduce melt, and keep families in the loop every step of the way, this integration might just be your secret weapon.
Want the full scoop?:
Watch the live webinar with our Slate partners to see the integration in action and get all the live-action insights.
Learn how easy it is to integrate the Slate Suitcase for CampusESP — and if you're a current customer, reach out to support@campusesp.com for help getting started!