New data on how families communicate, what they expect, and where most institutions still aren't keeping up.

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New research from nine universities and more than 20,000 students shows that when families are engaged, students are more likely to stay enrolled. In this year’s CampusESP retention case study, students with a connected parent saw 6.9 percentage points higher retention than those without.

Higher ed is facing rising pressure from enrollment and ROI concerns to budget and staffing strain. See how expectations are evolving among 7.8M+ family members — and how institutions are using engagement to meet the moment.

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University of Alabama at Birmingham (UAB) research found students with high family engagement were 2.65x more likely to be retained, reinforcing family engagement as a measurable higher education retention strategy.

Parents are ready to give — institutions just need the right strategy. Read how five colleges saw results — including up to a 2x increase in giving day donations and a 28x ROI — by engaging parents through CampusESP for Parent Giving.

Families are your students’ #1 influencers. Understanding what they need, expect, and value can make or break enrollment outcomes. Our annual Prospective Family Survey Report breaks down what nearly 10,000 families told us about their role in the admissions process.

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This year, over 32,000 families from 81 colleges told us exactly what they need to stay informed, connected, and confident about their student’s college experience. Spoiler: it’s not more Facebook Groups.

Two-year colleges are opening doors for students across the country — but what do families actually expect when helping their students choose and succeed at these institutions?

CampusESP’s annual exploratory study looks at the connection between family engagement and student retention. Our 2025 study looks at 11,442 first-time, first-year students that enrolled at ten universities in the Fall of 2023 and returned for the Fall 2024 term.

Each year we look across all the data to elevate the 5 trends in family engagement that you need to know to hone your strategy and hit your goals. Based on insights from more than 420 institutions and 15 million families, get the top takeaways to connect with families now.

What do parents want and expect from the institutions their students are considering? We recently surveyed more than 11,000 parents of prospective college students find out what they really want ... and how can you use that to inform how you leverage parent influence in the enrollment process to improve results.

With declining enrollment and growing financial aid needs, philanthropic support for colleges and universities is more impactful than ever. Our new case study looks at how 4 institutions are harnessing those with the highest stake in an institution’s success — the parents of current students — to increase donors and dollars.

For our 2024 study on the impact parent engagement has on enrollment outcomes, we analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.

In our 2024 Family Engagement Report we surveyed 20,487 family members across 46 institutions to find out what they need from their student’s college or university. We chatted recently to sift through the data and bring you up to speed.

By working with families and giving them a way to access the information they need to help advise their student, institutions can improve student success. In fact, on average, student retention is 8.3% higher for students of parents receiving alerts from CampusESP. We dig into the data with Duquesne University and Drexel University.

Our annual look at the biggest trends for family engagement in higher education returns, this year with real data insights from the 9 million families using CampusESP across nearly 400 institutions. Discover the parent engagement benchmarks that matter. Are you on track? Are you ahead of the curve? Are you being passed?

CampusESP’s annual exploratory study looks at the connection between family engagement and student retention. Our 2024 release looks at 12,374 first-time, first-year students that enrolled at nine universities in the Fall of 2022 and returned for the following Fall 2023 term. On average, student retention was 8.3% higher for students of parents receiving alerts from CampusESP.

Parents are students' #1 influencers. Now we have the proof. We analyzed data from 6 institutions using CampusESP to study the impact of parent engagement on student enrollment. Get the breakdown of our top findings from the research!

CampusESP and RNL recently surveyed over 12,000 parents of prospective college students – the largest survey of its kind to date – to find out what they really want. Read on for our top six takeaways from the 2023 Prospective Family Report and use these learnings to inform how you leverage parent influence in the enrollment process to improve results.

Parents can be a critical part of student success, but only if they have the information they feel they need to be an advisor. What do they need to know, and how do they want you to share it? We asked them so you can craft a family engagement strategy that sees results.