CampusESP for HBCUs
Keep the community behind
HBCU excellence connected.
Equip the village around your students with the information they need to guide and support with confidence.
CampusESP is the complete parent engagement solution trusted by HBCUs to build family trust, boost enrollment, and improve retention.
Trusted by 450+ colleges and universities and 7 million parents each year.
HBCUs change lives.
Engaged families make the impact compound.
HBCU students are 40% more likely to complete a bachelor's degree than Black students at other institutions. Graduates earn up to $927,000 more over a lifetime — a 56% higher return.
But those dividends don't start at graduation. They build from the first inquiry through the last tuition bill — every campus visit, every family event, every casual check-in. Recruitment to retention, engaged families turn prospects into applicants, applicants into students, and students into graduates.
Every family you engage pays dividends.
You deserve a strategy that helps you reach them.
CampusESP is the complete parent engagement solution trusted by HBCUs to build family trust, boost enrollment, and improve retention.
CampusESP is the complete parent engagement solution trusted by HBCUs
to build family trust, boost enrollment, and improve retention.
Black students thrive
when families stay informed.
For over 180 years, HBCUs have been the heartbeat of community, support, and Black excellence.
CampusESP helps you carry that tradition forward by delivering timely, trusted communication through the channels families prefer. Keep families informed with CampusESP, so their conversations with students become powerful advocacy.
Connect with portal, emails, newsletter and including text, a top choice for 64% of Black families. →
Meet rising family expectations
without stretching your team.
The right information strengthens community support, but keeping up shouldn’t increase workload.
The CampusESP Content Network™ handles up to 93% of family outreach with expert-written articles, ready-to-use blogs from your website and social channels, and built-in generative AI to create and refine content for your families.
University of Maryland Eastern Shore streamlined prospective communications and saw a 5.6 point increase in student yield. →
Turn family support
into measurable impact.
Track real-time engagement, identify families who need support, and demonstrate clear ROI with Parent Promoter Score™ and actionable insights.
Winston-Salem State uses family engagement data to guide communication and saw 2.7× more committed families and 29% more applications year over year. →
HBCU challenges, solved with CampusESP.
Increase yield.
Engage parents, score their interest, and nudge their behavior.
Boost student success.
Reach more families, build your parent database, and manage events.
Modernize FERPA.
Decrease parent calls, improve student privacy, and streamline FERPA.
Grow giving.
Cultivate parent donors, deliver personalized campaigns, and identify major gift prospects.
Over 450 colleges love partnering with CampusESP.
HBCUs of all sizes love partnering with CampusESP.
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![A black man with a short dark afro and fluffy dark beard wearing a blue shirt, white collared shirt, and yellow and black bowtie smiles at the camera in front of a yellow background with North Carolina Agricultural and Technical State University logo]()
" CampusESP gives parents and families an interactive way to really stay involved and stay informed. If they're in the portal, the student is making moves. Having that parent engagement is really helping students move along their checklist."
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Dominique Harrison
Director of Undergraduate Admissions
North Carolina Agricultural and Technical University -
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"I love love love the idea that this is happening without me spending time on it … it’s like that quote ‘you make money when you sleep.’ Our parents are feeling like they are constantly engaged!"
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Katina Hawkins
Director of Parent Engagement
Morehouse College -
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"The platform has opened the doors to higher education for first-generation and Pell-eligible students and their families. They can now be included without being stigmatized for their environment or economic status. All they need is to be engaged, encouraged, and shown the CampusESP way."
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Dr. Wilbert Lee Thomas Jr.
Academic Interventionist
Southern University and A&M College -
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“CampusESP allows us to start conversations with families when a student is admitted and keep them engaged throughout the entire lifecycle of their time at Morgan. The ROI of CampusESP shows up in our retention data. Over the past several years we’ve seen persistence increase among students whose families are connected.”
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Ernest Brevard Jr, Ed.D.
Assistant Vice President for EMASS Operations
Morgan State University -
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“Working with CampusESP feels like having another staff member. The pre-built content made it easy to start, and the onboarding experience was smooth.”
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Laura Huff
Director of Marketing
Winston-Salem State University
