The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

How 6 institutions increased student enrollment with strategic parent engagement

We analyzed data from 6 institutions using CampusESP to study the impact of parent engagement on student enrollment. Get the breakdown of our top findings from the research!
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Case Studies Jack Ellis, Product Owner Case Studies Jack Ellis, Product Owner

Georgia Southern pilots student-initiated FERPA waivers – and grows FERPA connections by 25%!

Georgia Southern has embraced CampusESP by continually expanding usage — but they’ve also challenged us to improve our product. They requested we add student-initiated FERPA waiver functionality ... and then became the first school to launch it! For piloting a new feature – and always innovating with CampusESP – we’re excited to celebrate themUniversity as our ESP MVP for Q1 2024!

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Case Studies Melissa Greiner, VP of Marketing Case Studies Melissa Greiner, VP of Marketing

Jacksonville State quickly scales family engagement and data access with new Banner QuickStart feature

When enrollment management, the registrar’s office, and IT at Jacksonville State University all began discussing how to improve their parent and family communications, CampusESP became the vehicle to help them level up their strategy and harness the impact of families from enrollment to graduation. The also did it with one of the quickest implementations Jacksonville State has ever seen.

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Case Studies Melissa Greiner, VP of Marketing Case Studies Melissa Greiner, VP of Marketing

William & Mary scores time savings and increases open rates with custom family newsletters

William & Mary’s monthly class-year newsletters provide tailored content to families. Sounds like a lift, but their team has been able to reduce the time it takes to create the newsletters by 75% while improving open rates by 4%. Check out how their smart use of CampusESP features and dedication to community and engagement is taking their strategy to a new level!

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Case Studies Brooke Sterneck, VP of Product Case Studies Brooke Sterneck, VP of Product

Reach fundraising goals with strategic family engagement

Parents should be a central part of your fundraising strategy. Stacey Muzzi from University of Delaware and Kyra Lyons from The Catholic University of America joined us to discuss three ways that strategic family engagement has helped them cultivate parents into donors, increase donor participation, and identify major gift prospects.

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Case Studies Lacey Janofsky, Sr. Customer Success Manager Case Studies Lacey Janofsky, Sr. Customer Success Manager

Duquesne University’s full lifecycle family engagement strategy increases student enrollment and retention

Three divisions at Duquesne — Enrollment Management, Marketing and Communications, and Student Life — are all dedicated to a larger initiative to increase student retention at the university. In 2021, Duquesne turned to CampusESP to communicate with both prospective and current families.

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Case Studies Lacey Janofsky, Sr. Customer Success Manager Case Studies Lacey Janofsky, Sr. Customer Success Manager

4 real examples of universities using SMS to drive results

Incorporating SMS into your family engagement strategy can be a game-changer in achieving campus goals. Explore how institutions like Florida Polytechnic University, University of the Pacific, and New Mexico State University are leveraging SMS campaigns to drive results.

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Case Studies Leslie Gale, PhD, VP of Customer Success Case Studies Leslie Gale, PhD, VP of Customer Success

Roane State Community College improves student recruitment and retention by engaging families

Roane State Community College turned to CampusESP to help scale their family engagement strategy as an office of one. Learn how investing in family engagement has helped them increase student retention, improve recruitment, and grow their family database - with minimal administrative support and effort.

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Case Studies Lacey Janofsky, Sr. Customer Success Manager Case Studies Lacey Janofsky, Sr. Customer Success Manager

Tarleton State University believed in the power of family engagement early. Here’s where they are now.

We’re taking it back to customer #1 to look at how they’ve expanded their reach and created engaging content to reach goals over the years. Learn more about how Tarleton State University decreased phone calls from families drastically as they’ve increased their family user base by 10x.

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Case Studies Lacey Janofsky, Sr. Customer Success Manager Case Studies Lacey Janofsky, Sr. Customer Success Manager

Success stories: How 4 schools engage parents with SMS

University of the Pacific, Muhlenberg College, Utah State University, and Alabama A&M University recently expanded their parent engagement strategy with our SMS Module. Learn how they’re connecting with families instantly in a variety of ways, from deposit reminders to announcements about Family Weekend registration — and seeing results.

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Case Studies Leslie Gale, PhD, VP of Customer Success Case Studies Leslie Gale, PhD, VP of Customer Success

Muhlenberg College increases engagement and responsiveness of families with SMS

Families consider text messages a top preferred communication channel, but only only 18% of institutions utilize them. Muhlenberg College decided to answer the call and became our first customer to purchase and launch our SMS Module … and our 2022 Q2 MVP. Hear more about their early success.

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