The Blog
Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.
How 6 institutions increased student enrollment with strategic parent engagement
We analyzed data from 6 institutions using CampusESP to study the impact of parent engagement on student enrollment. Get the breakdown of our top findings from the research!
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Georgia Southern pilots student-initiated FERPA waivers – and grows FERPA connections by 25%!
Georgia Southern has embraced CampusESP by continually expanding usage — but they’ve also challenged us to improve our product. They requested we add student-initiated FERPA waiver functionality ... and then became the first school to launch it! For piloting a new feature – and always innovating with CampusESP – we’re excited to celebrate themUniversity as our ESP MVP for Q1 2024!
Jacksonville State quickly scales family engagement and data access with new Banner QuickStart feature
When enrollment management, the registrar’s office, and IT at Jacksonville State University all began discussing how to improve their parent and family communications, CampusESP became the vehicle to help them level up their strategy and harness the impact of families from enrollment to graduation. The also did it with one of the quickest implementations Jacksonville State has ever seen.
William & Mary scores time savings and increases open rates with custom family newsletters
William & Mary’s monthly class-year newsletters provide tailored content to families. Sounds like a lift, but their team has been able to reduce the time it takes to create the newsletters by 75% while improving open rates by 4%. Check out how their smart use of CampusESP features and dedication to community and engagement is taking their strategy to a new level!
Reach fundraising goals with strategic family engagement
Parents should be a central part of your fundraising strategy. Stacey Muzzi from University of Delaware and Kyra Lyons from The Catholic University of America joined us to discuss three ways that strategic family engagement has helped them cultivate parents into donors, increase donor participation, and identify major gift prospects.
Duquesne University’s full lifecycle family engagement strategy increases student enrollment and retention
Three divisions at Duquesne — Enrollment Management, Marketing and Communications, and Student Life — are all dedicated to a larger initiative to increase student retention at the university. In 2021, Duquesne turned to CampusESP to communicate with both prospective and current families.
Family engagement correlates with higher student retention at University of North Georgia
UNG found a correlation between how often a family member received newsletters from CampusESP and student retention. Dig into their story and the data that supports why you should communicate with families consistently.
How 6 institutions increased student enrollment with strategic parent engagement
Parents are students' #1 influencers. Now we have the proof. We analyzed data from 6 institutions using CampusESP to study the impact of parent engagement on student enrollment. Get the breakdown of our top findings from the research!
Dordt welcomes largest first-year class ever by scaling family engagement
Dordt University brought in their largest first-year class ever! Plus, prospective Dordt students with a parent using CampusESP had yield rates 13% higher than average. Learn about how Dordt improved their yield with family engagement.
University of West Georgia’s successful FERPA Management implementation from an IT perspective
University of West Georgia integrated student data from their SIS to launch CampusESP for FERPA Management. UWG’s Applications Programmer reflects on the successful implementation process, maintenance, and results from his perspective on the IT team.
Northern Arizona University’s 3 tips to engage Spanish-speaking families with intention
NAU prioritizes access and inclusion for all families, so providing content in Spanish in their family portal was imperative. Get NAU’s top 3 tips to support Spanish-speaking families that can apply for any campus looking to expand their own strategy.
How 6 institutions increase donor participation and identify major gift prospects with parent engagement
CampusESP for Parent Giving has helped our Beta Group improve in three main areas: identifying major gift prospects, increasing donor participation, and growing their family associations. It’s time to spotlight their awesome results!
4 real examples of universities using SMS to drive results
Incorporating SMS into your family engagement strategy can be a game-changer in achieving campus goals. Explore how institutions like Florida Polytechnic University, University of the Pacific, and New Mexico State University are leveraging SMS campaigns to drive results.
University of West Georgia improves student retention and saves time by moving FERPA waivers online
University of West Georgia wanted to move away from an outdated, manual FERPA waiver process and engage families to improve student outcomes. Read about how UWG increased student retention and saved staff time with their switch to CampusESP.
Roane State Community College improves student recruitment and retention by engaging families
Roane State Community College turned to CampusESP to help scale their family engagement strategy as an office of one. Learn how investing in family engagement has helped them increase student retention, improve recruitment, and grow their family database - with minimal administrative support and effort.
Tarleton State University believed in the power of family engagement early. Here’s where they are now.
We’re taking it back to customer #1 to look at how they’ve expanded their reach and created engaging content to reach goals over the years. Learn more about how Tarleton State University decreased phone calls from families drastically as they’ve increased their family user base by 10x.
Success stories: How 4 schools engage parents with SMS
University of the Pacific, Muhlenberg College, Utah State University, and Alabama A&M University recently expanded their parent engagement strategy with our SMS Module. Learn how they’re connecting with families instantly in a variety of ways, from deposit reminders to announcements about Family Weekend registration — and seeing results.
The New School experiences 10% increase in parent engagement with student-authored content
The New School reached the milestone of publishing 100 posts written by students — content that is seeing 10% higher engagement than other posts. Learn more about how they’ve highlighted students as storytellers.
Buena Vista University leverages parent data to predict student likelihood to enroll
Parents are important. But when BVU’s director of admissions got his hands on the data, he was able to prove just how influential they can be with students being 3x more likely to enroll when they had a highly engaged parent.
Muhlenberg College increases engagement and responsiveness of families with SMS
Families consider text messages a top preferred communication channel, but only only 18% of institutions utilize them. Muhlenberg College decided to answer the call and became our first customer to purchase and launch our SMS Module … and our 2022 Q2 MVP. Hear more about their early success.
Transylvania University achieves 4.8% increase in yield with campaigns to prospective parents
Transylvania University wanted to connect more meaningfully with prospective families and harness the work they had done to set up their enrollment funnel in Slate. With the help of CampusESP they did just that — plus grew engagement, applications, and yield.