The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

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Case Studies Ashley Perry, Director of Account Management Case Studies Ashley Perry, Director of Account Management

Supporting Black student success through family engagement

Morgan State and Morehouse show how intentional family engagement and campus communication tools can transform Black student success. Learn how HBCU leaders use CampusESP to align enrollment, orientation, financial aid, and career outcomes with what families need most.

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Case Studies Melissa Greiner, VP of Marketing Case Studies Melissa Greiner, VP of Marketing

From “Ramily” to results at WSSU

WSSU’s culture of “Ramily” extends beyond students to the families who support them. Learn how the university partnered with CampusESP to create a centralized family engagement strategy that supports students from admissions through graduation, resulting in students with engaged families yielding rates 5 points higher than average.

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Case Studies Melissa Greiner, VP of Marketing Case Studies Melissa Greiner, VP of Marketing

From inbox overload to record enrollment: How Coastal Carolina University transformed family engagement

After shifting to hard deadlines, Coastal Carolina saw a 43% surge in applications—and rising family questions. Using CampusESP, they replaced inbox chaos with targeted, data-driven communication. The result: 10% higher first-year registration, 72% family email open rates, and stronger engagement from inquiry through orientation—all without adding staff.

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