The Blog
Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.
Featured
How South Alabama connected family engagement strategy across the student lifecycle
South Alabama increased yield 23.5 percentage points for students with engaged family members and saw a 276% rise in orientation confirmations. Learn how CampusESP unified communications, scaled FERPA connections, and guided families through the student lifecycle.
Supporting Black student success through family engagement
Morgan State and Morehouse show how intentional family engagement and campus communication tools can transform Black student success. Learn how HBCU leaders use CampusESP to align enrollment, orientation, financial aid, and career outcomes with what families need most.
The engagement advantage in admissions
UWM and UMW saw 16- and 18-point higher yield rates among students with engaged parents. Learn how family engagement helps enrollment teams identify intent, clarify cost, and guide admitted students.
From move-in chaos to connection: How Flagler College rebuilt family trust
A chaotic move-in day became a turning point for Flagler College. By rebuilding trust with families through smarter communication, they reduced summer melt by 4% and dramatically improved payment and retention outcomes.
How Morgan State University modernized *student* orientation registration in 6 weeks
Discover how Morgan State transitioned from a patchwork of siloed orientation systems to CampusESP for Student Orientation, an all-in-one platform that increased registrations and decreased student phone calls.
How to turn family engagement into a record-setting giving strategy
Molloy University built a culture of philanthropy by helping families see their place in the mission. That approach led to the largest Giving Tuesday in Molloy’s history, raising $40,000+ and a six-figure Giving Day that continues to grow
Texting families isn’t optional anymore. Here’s how to do it right
Text messages drive up to 3x higher engagement than email, yet most colleges still underuse them. Learn how Marymount University and New Mexico State University are turning everyday communications into timely, action-driving texts.
Inside DigiPen’s yield strategy: Why admits don’t enroll alone
DigiPen shares how engaging families during the admit-to-deposit window led to students with a connected parent enrolling at rates 16% higher than the institutional average.
From “Ramily” to results at WSSU
WSSU’s culture of “Ramily” extends beyond students to the families who support them. Learn how the university partnered with CampusESP to create a centralized family engagement strategy that supports students from admissions through graduation, resulting in students with engaged families yielding rates 5 points higher than average.
From admit to graduation: How the University of Montana centralized *student* communications in CampusESP
With a flood of emails from every corner of campus, see how the University of Montana used CampusESP to create a more centralized and personalized student experience.
Win yield through family confidence: communicate financial aid and ROI effectively
When families lack clarity around financial aid and cost, enrollment decisions stall. Learn how UNLV expanding their family communications around cost and ROI to drive yield, all while reducing call volume to financial aid and cashiering offices by 50%.
Engaged families give more: How connected families drive college philanthropy
When families understand the value of the student experience and know they’re partners in that progress, philanthropy becomes a natural next step. See how Flagler and Miami used this approach to grow giving days by up to 30%!
From parent interest into enrollment impact: Lessons from KU & Assumption
Families are engaging in the college search earlier than ever. This guide shares research-backed insights and real-world examples from two institutions already seeing enrollment results through intentional family engagement, including increase in student yield by +12%!
Orientation en Español: Inside Montclair State’s first Spanish family orientation
As Montclair’s Latinx and international student populations surged, the university recognized that an English-only orientation left many families behind.
From inbox overload to record enrollment: How Coastal Carolina University transformed family engagement
After shifting to hard deadlines, Coastal Carolina saw a 43% surge in applications—and rising family questions. Using CampusESP, they replaced inbox chaos with targeted, data-driven communication. The result: 10% higher first-year registration, 72% family email open rates, and stronger engagement from inquiry through orientation—all without adding staff.
Big Impact with Limited Bandwidth: How the University of Montana scaled family engagement with CampusESP
A small team doesn’t mean small impact. See how UM built a robust, personalized family engagement strategy for 11,000+ families using student workers, campus partnerships, and CampusESP’s AI features and content automation tools.
Boost enrollment by personalizing your institutional voice to families
University of Mary Washington and Holy Family University share how they’re using CampusESP to turn authentic communication into a competitive advantage by engaging families early, building confidence throughout the funnel, and highlighting what makes their institutions special.
How St. Charles Community College embraced family engagement to boost enrollment results
When St. Charles Community College realized families were missing key info, they turned to CampusESP. The result? A 63% enrollment boost and stronger family connections — with just one hour a week of staff time. See how they made it happen through smarter, earlier engagement.
CampusESP and Slate: Better together at Gettysburg College
As "power users" in both CampusESP and Slate, Gettysburg College is one of our strongest integration partners. With their innovative student checklist for parents keeping them ahead on financial aid submissions, we're excited to celebrate Gettysburg as our quarterly ESP MVP!
UMBC scales family engagement with AI, cutting content creation time by 80%
When CampusESP released a generative AI content editor, UMBC slashed content creation time from one hour a day to just one hour per week – while also boosting clicks on content by 33%!

