The AI-powered parent engagement strategy with features for every department.

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Advancement

Cultivate a parent donor pipeline

  • Configurable database collects, organizes, and analyzes user data, so you can develop stronger relationships with families.

  • Surveys gather parent contact info, giving interests, and capacity, helping you identify gift prospects.

  • Parent Promoter Score™ focuses your fundraising efforts by highlighting which parents are most engaged and likely to give.

Deliver personalized campaigns

  • Personalized email, text message and portal experience offers solicitation options across a parent’s preferred content channel.

  • Automated newsletters deliver campus news and updates, continually cultivating a parent’s affinity with your institution.

  • Dynamic user targeting creates hyper-personalized content based on philanthropic interests, capacity, gift history, and other attributes.

Scale your efforts to reach more parents

  • Curated content management services ensure that fresh content is added each week. You have control to approve or reject any content posted by CampusESP.

  • Generative AI editor writes new content and improves existing content by editing, translating, or personalizing it to a parent audience.

  • Automated data exports help your team prioritize by emailing lists of parents that are highly engaged and likely to donate.

See parent giving grow

  • Content analytics, user analytics and community analytics track the most engaged parents, the most read content, and demographic trends.

  • Performance Dashboards show your core fundraising results in one place, with an interactive view of personalized reports.

  • Monthly insight reports, delivered to your inbox summarize results and recommendations, helping you evaluate your initiatives and measure ROI.

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  • “When you have CampusESP, you have an entire team helping you better connect with families. During our Giving Day this year, the CampusESP team helped me make a change in the 11th hour that led to 60 more donors within two hours.”

    Amy Swank

    DirectorParent/Family Engagement & Philanthropy

    University of Oregon

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  • “The product is awesome. It’s an incredibly user-friendly platform, and it allows for quick, real-time communication with parents from a single source. I couldn’t be happier with the experience we’ve had with CampusESP!”

    Meredith Higgins

    Associate Director, Student Retention & Success

    University of North Georgia

  • “CampusESP is like a full-time staff member that works 24/7, never goes on vacation, and doesn’t get sick… except it costs you less money. It’s a game changer in our office.”

    Martha Fraire-Cuellar

    University Registrar

    Texas State University

  • “AI-powered content is a game changer when it comes to saving time and brain power! I just put a one-sentence prompt into the AI editor, and all the content is done for me. I use it to send emails in both Spanish and English.”

    Eva Reyes

    Director of Parent and Family Relations

    William Paterson University 

Ready to learn more? Talk to an expert.

Have questions about how CampusESP works for your institution, or want to see our platform in action?

Talk to one of our parent engagement experts to learn how you can grow parent giving.