43,107 families told us how they're thinking about money, value, and your institution.
We have even more insights from 43,107 college families to hone your engagement strategy. Volume 2 digs into financial aid confusion, ROI perception, and what's actually driving family connections (and giving!) to your school.
Some top takeaways:
Paying for college is a struggle for the majority of families. 57% say funding their student's education will be difficult — and nearly three in four can't make sense of the financial aid information they're given.
Low satisfaction with financial aid communication leads to more than frustration. Families that struggle to access clear information are significantly less likely to see tuition as a worthwhile investment.
The connection opportunity is bigger than most institutions realize. A third of families feel more connected to their student's college than to their own alma mater. Nearly 40% want to be more involved — and current engagement options aren't meeting that demand.
There's also a giving signal hiding in plain sight. 22% of families say they're more likely to donate to their student's institution than to their own — a stat Advancement teams can't afford to ignore.
So… where does your institution stand?
Download the full report to see where you're building trust — and where families think you're falling short.
