CampusESP for Student Enrollment
The most effective way to extend your CRM, easily engage families, and turn their involvement into enrollment outcomes
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CampusESP is trusted by over 500 colleges and
15 million parents.
Nudge student behavior.
Nudge the nudgers (we’re talking parents) with personalized parent content, based on student data. CampusESP’s Parent Portal includes an Admissions Dashboard displaying student checklists and scholarship information.
Supercharge your CRM with enrollment modeling.
CampusESP’s Parent Promoter Score™ identifies which families are most interested in your institution, helping you forecast which students are likely to enroll.
Get started in 3 weeks.
With a team of experts dedicated to your success, we can get you live in three weeks, no IT support needed. Even better, maintaining your parent communication with CampusESP takes only about an hour a week!
Give your families the info they need at scale.
Access to the CampusESP Content Network™, coupled with a generative content AI editor, ensures you have fresh parent content each week.
Parents want to hear from you weekly.
We asked over 11,000 of them to be sure.
You know that parents are extremely influential in their student’s college journey. But most parent engagement efforts are impersonal, ineffective, and provide no enrollment results.
That’s where CampusESP comes in.
Increase applications, boost student yield, and predict enrollment with CampusESP.
Students with a parent using CampusESP have application rates
higher than average.
Students with a parent using CampusESP have yield rates
higher than average.
Students with parents in the top quartile of engagement are
more likely to enroll.
From small private to large public, check out how 6 institutions boosted enrollment with a parent engagement strategy.
Still not sure if parents influence enrollment?
Your students say they do.
Over 500 customers agree.
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"Using CampusESP to engage parents played a huge role in supporting movement through Pacific’s enrollment pipeline, which ultimately contributed to our yield increase of 10% last fall."
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Mary Beth Marks
Executive Director of Enrollment Marketing
University of the Pacific -
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" What I love about CampusESP is that we are able to get data on how parents are clicking through emails, going into the portal, what content parents are reading. And that's really changed our strategy."
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Liam Daley
Senior Associate Director of Admissions
Beloit College -
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"We needed a one-stop-shop, and that's what CampusESP does. We don't have to advertise as much in other ways, because most of our families use CampusESP."
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Nassim Nozartash
Associate Director of Orientation & Enrollment Programs
University of North Carolina at Charlotte -
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"We have seen, since implementing CampusESP, an increase in yield rates with the students whose parents are in there and active."
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Ryan Jensen
Director of Enrollment Marketing
Utah State University -
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"Family engagement is a critical part of student success and is not going away. CampusESP provides the perfect mechanism to deliver that outcome."
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Subir Sahu, PhD
Senior Vice President for Student Success
Drexel University
