Engage prospective parents
to meet your enrollment goals.
Increase student applications, boost yield and predict student enrollment with ease.
CampusESP is trusted by over 500 colleges and
15 million families.
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Here’s how it works.
How 6 institutions boosted Fall 2024 yield with CampusESP
For our 2024 study on the impact parent engagement has on enrollment outcomes, we analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
Prospective parent content playbook: What to send and when to send it.
Prospective families want information, and studies show that providing it to them proactively can help boost application and yield rates. But what exactly should you be sending them? We analyzed communications across the enrollment cycle from 30 schools to find out.
Buena Vista University uses Parent Promoter Score™ to predict student likelihood to enroll
Parents are important. But when BVU’s director of admissions got his hands on the data, he was able to prove just how influential they can be with students being 3x more likely to enroll when they had a highly engaged parent.
Dordt welcomes largest first-year class ever by scaling family engagement
Dordt University brought in their largest first-year class ever! Plus, prospective Dordt students with a parent using CampusESP had yield rates 13% higher than average. Learn about how Dordt improved their yield with family engagement.
Our customers kind of love us.
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"We have seen, since implementing CampusESP, an increase in yield rates with the students whose parents are in there and active."
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Ryan Jensen
Director of Enrollment Marketing
Utah State University -
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"The platform is worth the price of admission without us really lifting a finger. This data is incredibly valuable, influencing our strategy around everything from digital advertising to yield prediction, and it’s really changed our approach to how we communicate with parents and families."
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Liam Daley
Senior Associate Director of Admissions
Beloit College -
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"Family engagement is a critical part of student success and is not going away. CampusESP provides the perfect mechanism to deliver that outcome."
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Subir Sahu, PhD
Senior Vice President for Student Success
Drexel University -
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"As a faith-based school, we wanted to create a community, a support structure, and enable families to help their students find success."
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Pete Brumbaugh
Executive Director of University Communications & Alumni Engagement
MidAmerica Nazarene University -
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"CampusESP makes it really easy to send out an email to a specific group of parents in a community. We haven’t had CampusESP for even a year yet, but it’s showing success and I can already see that our yield is going to be higher than average based on the data."
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Clayton Walker
Associate Director of Development
Belmont University
