Q&A: The rising influence of parents on enrollment management during COVID19
COVID19 has changed everything, including the involvement and influence of parents in student enrollment decisions. 25% of parents are likely to encourage their students to start during a later term.
Join an expert panel to review the results of a new research study and answer your questions on College Planning and the Perceptions of Parents After COVID-19 (RNL, CampusESP, Cappex, & NAIA.).
What role will parents play when it comes to yielding your Fall class? How can you leverage their involvement to boost enrollment and prevent summer melt?
A panel of experts from higher education, technology and enrollment marketing will provide insight into the latest research, provide strategies to meet your enrollment goals, and answer your questions:
Dave Becker - CEO of CampusESP
Chris Ferguson - Associate Vice President for Enrollment at Occidental College
Patricia Maben - President of 3 Enrollment Marketing
Mary Beth Marks - Associate Vice President for Enrollment at University of New Orleans
Raquel Bermejo - AVP for Market Research & Planning for Enrollment Management at Ruffalo Noel Levitz
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