The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

Featured

How 6 institutions boosted
Fall 2024 yield with CampusESP

We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
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Case Studies Brooke Sterneck, VP of Product & Product Marketing Case Studies Brooke Sterneck, VP of Product & Product Marketing

Increase your applicant pool with a parent engagement plan

Early results from our Student Enrollment solution are overwhelmingly positive, especially at the top of the funnel. In the 2019-20 enrollment cycle, we saw that parents of inquiries opened over 2x more emails than their students, and their students were nearly 3x more likely to apply.

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Case Studies Brian Watkins, University of Maryland Case Studies Brian Watkins, University of Maryland

University of Maryland increases overall campaign reach by 8x

GUEST POST by Brian Watkins, Director of Parent and Family Affairs at the University of Maryland and former President of the Association of Higher Education Parent/Family Program Professionals (AHEPPP).

With an aging database on life-support, and a desire to engage families with a more robust email platform than MailChimp, our office needed a tool that could better meet our needs.

After partnering with CampusESP, we’ve increased our overall campaign reach by 8x. 

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