CampusESP for Student Enrollment
The #1 CRM extension to turn parent involvement into enrollment results.
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CampusESP is the all-in-one parent engagement solution
trusted by over 450 colleges and 5 million parents every year.
Engage parents with AI-powered personalized content.
Reach families across personalized emails, text messages, and a portal experience, with automated newsletters keeping families regularly informed and engaged.
Most customers manage their CampusESP platform for less than 1 hour per week.
Nudge student behavior.
Tailor parent outreach based on student funnel stage, FAFSA completion, and other attributes. Admission Dashboards offer families insight into student checklists, helping them keep students on track.
Students with a parent using CampusESP have yield rates 7% higher than average.
Superpower your CRM with enrollment modeling.
CampusESP’s Parent Promoter Score™ identifies which families are most interested in your institution, helping you forecast which students are likely to enroll.
Students with a parent in the top quartile of engagement are 3x more likely to enroll.
CampusESP is unique from other vendors.
Go live in 3 weeks.
With a team of experts handling your implementation, we’ll have you up, running, and seeing results in just 3 weeks—or about 8 hours of your time.
We’ll handle the content for you.
The CampusESP Content Network handles 90% of your content, allowing you to spend only an hour per week on CampusESP.
You could build parent comms in a CRM, but why? It will take you longer, cost you more… and may not be successful.
CampusESP is the no-brainer option.
That’s why we’re Slate Preferred Partners.
Parents want to hear from you weekly.
We asked over 11,000 of them to be sure.
Parent expectations are growing. And so are the stakes. Parents also report that the quality of parent communication is the third most important factor in their college choice, falling only behind campus visits and academic programs.
Are you losing students because of parent communications?
ROI-nspiring results.
Students with a parent using
CampusESP have yield rates
higher than average.
Students with parents in the
top quartile of engagement are
more likely to enroll.
From small privates to large publics, see how 6 institutions boosted enrollment with CampusESP →
Over 500 colleges love partnering with CampusESP.
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"Using CampusESP to engage parents played a huge role in supporting movement through Pacific’s enrollment pipeline, which ultimately contributed to our yield increase of 10% last fall."
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Mary Beth Marks
Executive Director of Enrollment Marketing
University of the Pacific -
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" What I love about CampusESP is that we are able to get data on how parents are clicking through emails, going into the portal, what content parents are reading. And that's really changed our strategy."
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Liam Daley
Senior Associate Director of Admissions
Beloit College -
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"We needed a one-stop-shop, and that's what CampusESP does. We don't have to advertise as much in other ways, because most of our families use CampusESP."
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Nassim Nozartash
Associate Director of Orientation & Enrollment Programs
University of North Carolina at Charlotte -
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"We have seen, since implementing CampusESP, an increase in yield rates with the students whose parents are in there and active."
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Ryan Jensen
Director of Enrollment Marketing
Utah State University -
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"Family engagement is a critical part of student success and is not going away. CampusESP provides the perfect mechanism to deliver that outcome."
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Subir Sahu, PhD
Senior Vice President for Student Success
Drexel University
