CAMPUSESP FEATURES

Features to reach families and help students.

Nudge the nudgers for student success.

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Automated and fully personalized newsletters
Automated and fully personalized newsletters

share the information families need about important events, deadlines, and reminders to help their students stay on track.

Targeted email announcements
Targeted email announcements

help you communicate important messages to families in a matter of minutes.

Configurable form builders
Configurable form builders

make it easy to survey families and collect the information you need.

Moderated commenting
Moderated commenting

allows you to reply directly to parent questions, reject unwanted comments, and maintain a positive, student-focused tone.

Drip marketing campaigns
Drip marketing campaigns

schedule parent communication automatically to help save you time.

Engage prospective parents to meet your enrollment goals.

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Personalized web and email experience
Personalized web and email experience

helps differentiate your institution. Engage with the most important influencers of your prospective students: their parents and family!

CRM integration
CRM integration

makes it easy to deliver reminders to visit campus, complete an application, submit a deposit, and more – all based on a student’s stage in the enrollment funnel.

Parent Promoter Score
Parent Promoter Score

helps you understand which parents are most interested in your institution, so you can predict which students are most likely to enroll.

Streamline FERPA with a one-stop-shop for student records.

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Digital permission waivers
Digital permission waivers

modernize your FERPA processes. You select which records to make available, parents choose which records to request, students decide what to approve, and CampusESP takes care of the rest!

Student status dashboards
Student status dashboards

display the latest information about new holds, account charges, and other make-it-or-break-it moments.

Automated data alerts
Automated data alerts

notify parents when student records change, or when it’s time to step in and get involved.

Student Information System (SIS) integration
Student Information System (SIS) integration

is pre-configured with standardized reports that make it easy to involve your IT department.

FERPA permission PINs
FERPA permission PINs

keep student data secure. Quickly confirm parent identity and access over the phone through our simple PIN verification process.

Identify and cultivate donors to drive parent giving.

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Drip marketing templates
Drip marketing templates

make it easy to solicit parents with personalized giving campaigns.

Smart form builders
Smart form builders

easily collect parent contact information, giving capacity, and affinity indicators to help identify major gift prospects.

Parent Promoter Score™
Parent Promoter Score™

qualifies parent engagement levels based on actions taken within the platform. Users with a high Parent Promoter Score™ + high wealth rating are prioritized as parents most likely to give.

Seamless integration
Seamless integration

with your alumni/donor management system makes it easy to sync parent donor information in CampusESP.

Amplify parent engagement through SMS.

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Opt-in management
Opt-in management

makes it easy for families to consent to receive text messages from your institution. CampusESP promotes opt-ins through email, forms, and portal campaigns to get your opt-in rate as high as possible.

SMS campaign builders
SMS campaign builders

are personalized according to parent type or student status. Deposit reminders for parents of admitted students? Check. Move-in information for parents of incoming first-year students? Yep. Language support for Spanish-speaking families? We can do that, too.

Two-way conversations
Two-way conversations

with families are managed in the CampusESP admin platform. Allow families to respond to SMS campaigns with questions, comments, and concerns — and have real-time conversations to resolve their issues quickly.

Optional auto-responders
Optional auto-responders

save you time by letting families know when your team is unavailable to monitor the SMS inbox.

SMS campaign tracking
SMS campaign tracking

provides the data to help you develop your engagement strategy over time. SMS metrics include campaign sends, responses, and clicks, plus SMS credit balance and opt-in reporting.

Ready to take the next step?

But wait, there’s more!

  • Curated content management services keep your families continually connected with timely, relevant information. You have ultimate control — approve or reject any of the content posted by CampusESP.

  • Event management is embedded in the CampusESP platform. Schedule and publicize virtual and on-campus events with a few clicks and seamlessly follow-up with registrants.

  • eCommerce integration with your payment provider presents parents with an easy-to-pay experience and lets you manage purchases all in one place.

  • Membership management facilitates the member enrollment process from the beginning through renewal. Targeted campaigns promote your Family Association directly in the portal to help boost membership.

  • Multi-Factor Authentication (MFA) offers an extra layer of security for users while signing in.

  • Admin SSO keeps the sign-in process consistent across campus departments.

  • Custom URLs provide unique web addresses to align with your institution’s brand.

  • Configurable performance dashboards summarize key engagement metrics across different parent groups to help you evaluate the success of your initiatives.

  • "The product is awesome. It's an incredibly user-friendly platform, and it allows for quick, real-time communication with parents from a single location. I couldn't be happier with the experience we've had with CampusESP!”

    — Meredith Higgins, Associate Director, Student Retention & Success
    at University of North Georgia

  • “I went on vacation for three weeks and the portal ran itself. I scheduled posts ahead, the newsletters sent themselves, and I didn’t have to think about a thing.”

    — Cyndy Hill, Director of Parent Programs
    at Penn State University