The #1 CRM Extension to     

Turn Parents
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CampusESP is the complete parent engagement solution trusted by over 450 colleges and 5 million parents each year.

It’s obvious.
Parents influence enrollment.

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Boost enrollment by personalizing your institutional voice to families
Boost enrollment by personalizing your institutional voice to families

University of Mary Washington and Holy Family University share how they’re using CampusESP to turn authentic communication into a competitive advantage by engaging families early, building confidence throughout the funnel, and highlighting what makes their institutions special.

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From “CC’d” to personalized platform: Why 3 universities moved parent comms from their CRM into CampusESP
From “CC’d” to personalized platform: Why 3 universities moved parent comms from their CRM into CampusESP

University of Wisconsin–Milwaukee, Nebraska Wesleyan University and Lamar University share how CampusESP is quicker to set up, easier to maintain, and has proven results with families.

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Prospective parent content playbook: What to send and when to send it.
Prospective parent content playbook: What to send and when to send it.

Prospective families want information, and studies show that providing it to them proactively can help boost application and yield rates. But what exactly should you be sending them? We analyzed communications across the enrollment cycle from 30 schools to find out.

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How 5 institutions use parent data to predict student enrollment
How 5 institutions use parent data to predict student enrollment

Parent Promoter Score™ elevates the most engaged parents, so you can focus on the students most likely to move through the funnel. Parents in the top quartile of engagement are 3x more likely to have a student enroll!

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Over 450 colleges love partnering with CampusESP.

  • "We have seen, since implementing CampusESP, an increase in yield rates with the students whose parents are in there and active."

    ⸻
    Ryan Jensen
    Director of Enrollment Marketing
    Utah State University

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  • " CampusESP gives parents and families an interactive way to really stay involved and stay informed. If they're in the portal, the student is making moves. Having that parent engagement is really helping students move along their checklist."

    ⸻
    Dominique Harrison
    Director of Undergraduate Admissions
    North Carolina Agricultural and Technical University

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  • " What I love about CampusESP is that we are able to get data on how parents are clicking through emails, going into the portal, what content parents are reading.  And that's really changed our strategy."

    ⸻
    Liam Dailey
    Senior Associate Director of Admissions
    Beloit College

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Did you catch our session during NACAC?

Find out how institutions like yours increased student enrollment with strategic family engagement here!

11,000 prospective parents share what they want from the college admissions process

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CampusESP is the AI-powered parent engagement platform with features for every department.

See how it works!

Ready to level up your parent engagement strategy?

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