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CampusESP Co-founder and CEO Dave Becker reflects on honoring Lathes Towns of Tarleton State—CampusESP’s first “Decade Club” member. Her decade of partnership embodies CampusESP’s mission to empower family engagement. Dave shares new data showing how parent involvement boosts student retention, enrollment, and satisfaction across higher education.
After shifting to hard deadlines, Coastal Carolina saw a 43% surge in applications—and rising family questions. Using CampusESP, they replaced inbox chaos with targeted, data-driven communication. The result: 10% higher first-year registration, 72% family email open rates, and stronger engagement from inquiry through orientation—all without adding staff.
Families are your students’ #1 influencers. Understanding what they need, expect, and value can make or break enrollment outcomes. Our annual Prospective Family Survey Report breaks down what nearly 10,000 families told us about their role in the admissions process.
Families don’t care what office sends the email. And they shouldn’t have to. Every outreach from a college should feel like one voice: clear, consistent, and focused on student success.