We heard what 32,423 college parents need.

We conducted the largest ever survey of college family sentiments. This report summarizes the core takeaways, so you can improve your family engagement strategy!

Inside you’ll find:

• As satisfaction with the ROI of college declines to 59%, families are seeking more information about post-graduate outcomes.

• A third of families feel more connected to their student's college than their own alma mater, and 22% are even more likely to donate to their student’s college

• While email is the preferred communication channel, text message is a growing preference — especially for Black, Latinx, lower income, and first-gen families.

How do you compare? How can you improve in 2025?
Download the guide for FREE!