Learn how to strategically plan and execute time-limited advertisements that capture family attention at the right moments (and even drive some revenue). Join University of South Carolina's family engagement team as they reveal how they successfully launched 27 targeted ads last year - from initial strategy and content creation to measuring impact. This dual-format session combines USC's real-world case study with a live training on the advertisement setup process, giving you both the strategic roadmap and technical skills to elevate your family communications.

Facilitators: Albert Perera, CampusESP Account Manager, Deonne Yeager, Director of Parent and Family Programs and Blair Layman, Engagement Coordinator for Parent and Family Programs