Hispanic enrollment at four-year institutions increased by 287% between 2000 and 2020! Read on for four best practices to engage Spanish-speaking families, based on advice from 3 HSIs doing this well: Northern Arizona University, Texas Woman’s University, and New Mexico State University.

FAFSA changes are coming! We sit down with the Department of Education to learn more about the Better FAFSA, the resources available for universities, and how to help your families with the new format this fall.

Kennesaw State University and College of Charleston joined us to share how they’ve helped first-year families have a strong start to the school year. Here are their four tips to guide families in those critical first several weeks and set them – and their students – up for success!

Pacific Lutheran University experienced a very successful enrollment cycle this year. Their Dean of Admission shared her strategies on how to engage families over the summer to increase visits, applications, and enrollment! Here are four easy ways to jumpstart your enrollment cycle.

Streamlining FERPA waiver management can lead to better campus outcomes such as improved student retention. Our article focuses on the top 3 reasons to move FERPA online, with insights from Texas State, University of Alabama at Birmingham, and Hanover College.

In a solid 30 minutes Dave and Alex Brown of AHEPPP and UCLA dig into family engagement research from the past year, including demographic changes, survey results from +28,000 families, and data points from Eduventures, National Student Clearinghouse Research Center, and more. Keep watching after for an Ask Me Anything session where they provide expert suggestions and help you pave the way for your 2023 family engagement strategy. 

Learn how communicating with parents earlier increases engagement, yield, and retention – including open rates as high as 75%! Our partners from North Carolina A&T and Webster University share how they’ve developed a coordinated cross-departmental strategy to scale their family communication and improve experiences for their prospective and current families. 

Text messaging has a 98% open rate. So when you have an important message to get in front of parents, SMS should be a part of your arsenal. Watch as we chat with two of our early adopters from Salisbury University and University of the Pacific to hear what families they are hoping to reach and what messages they are sending to improve their enrollment funnels and family communications strategies.

Parent orientation can help newly enrolled families get questions answered and feel a part of their student’s new college and community. Better yet, it can reduce summer melt and set families on a path toward student success. Penn State University and Plymouth State University share how they have begun offering a virtual option for families, and how CampusESP can help.

Personalized outreach to students is central to your enrollment marketing strategy. But are you taking the same approach with prospective parents? We dig into the data to see how Utah State University, Concordia University, St. Paul, and other institutions are using smart family communications to improve engagement and enrollment.

Help your incoming class and their families get set up to succeed with communications strategies that help everyone feel prepared and empowered. Experts from University of Arkansas and Misericordia University join us to discuss proven family engagement and communications practices and the technologies that can help power them.