One of the best ways to reduce summer melt? Engage students — and their parents! Check out how Cedar Crest College did just that, plus the five topics to focus on for families as you move them toward move-in day.

Parent involvement in college is at an all-time high. Most schools are now looking for ways to focus that involvement on student enrollment outcomes, student success metrics, and parent giving goals. Not sure where to start? Here are 8 insights to guide your strategy.

Each quarter we highlight several institutions that approach parent engagement in thoughtful and creative ways. In Q1 we’re featuring partners that have generated revenue, collaborated with campus partners, boosted student persistence, and more!

Over the past several months, CampusESP partners have crushed the crisis communication game. We’re seeing parent activity ten times higher than normal as colleges and universities send out COVID-19 updates!

We’ve gathered top best practices when it comes to managing your crisis communication strategy, and we are happy to share our tips with you!

We know that helping parents help their student get off on the right foot is critical. That’s why we’ve pulled a list of our most popular content, classified by type, to share with families of first-year students. We analyzed over 261,000 clicks to help you best support your first-year families.

Many institutions have an opinion of what FERPA should be, but very few consider asking the customer who it was intended for: Their students.

What kind of information do parents actually care about? And when's the best time to share it? Based on real content performance data from more than 300,000 parents using CampusESP, we have the answers. 

We've analyzed thousands of clicks on student success news, deadlines and advice to map out your content calendar for the next year.