Help Your Family Program Pay for Itself
Family expectations are up, budgets are tight, and getting buy-in for the right tools can feel like yet another hurdle. This webinar explores how colleges can use sponsor ads in their CampusESP platform to bring in revenue and help offset the cost of the platform.
You’ll see real examples and leave with ideas for:
- Finding sponsors that make sense for families
- Getting ads up and running without adding a lot more work for your team
A must-attend for higher education leaders who work in family communication, student affairs, campus partnerships, or budgeting.
Enrollment Dashboards and Parent Engagement Tab with CampusESP Slate Suitcase+
Join us for a walkthrough of CampusESP Slate Suitcase+, the expanded integration that brings family engagement data directly into Slate. We'll cover how to get it set up and show how admissions teams can use the new Funnel Snapshot and Funnel Conversion reports to see how family engagement connects to application progress and yield.
You'll also get a look at the new Parent Engagement tab on student records, where you can spot high-interest families and act on those signals without leaving Slate.
How U.S. Colleges Support International Families from Enrollment to Student Success
International enrollment is under pressure, and changing policies continue to create uncertainty for students and families. While colleges can’t control every external factor, they can control how they communicate, build confidence, and help families stay connected.
Join CampusESP and The New School to learn how U.S. colleges can engage international families from the enrollment process through the student experience.
Explore CampusESP: From Family Engagement to Parent Giving
See how CampusESP for Parent Giving helps institutions turn family engagement into stronger donor relationships and measurable fundraising results.
In this live demo, explore prospect identification, personalized cultivation, targeted campaigns, and giving insights designed to grow parent philanthropy.
Best suited for parent and family program leaders, advancement professionals, and current CampusESP customers exploring Parent Giving.
Explore CampusESP: Current Family Engagement
See how CampusESP for Family Communication helps teams engage and support families from move-in through commencement.
In this live demo, explore centralized communications, streamlined FERPA processes, and opportunities for family involvement designed to strengthen student success and retention.
Best suited for student affairs and parent and family program leaders exploring CampusESP for their institution.
Explore CampusESP: Prospective Family Engagement
See how CampusESP for Student Enrollment helps enrollment teams engage prospective families throughout the recruitment journey.
In this live demo, explore dedicated portals, milestone communications, and engagement insights designed to strengthen enrollment and improve yield.
Best suited for admissions and enrollment leaders exploring CampusESP for their institution.
Save time with a modern FERPA process for families
45% of families say they’ve logged in as their student to access FERPA-protect information.
Join Texas State University to see how a modern FERPA process can give families secure access while reducing manual work, calls, and headaches for your team.
A must-attend for registrars, student success leaders, and teams managing family access to student information.
Tailor family communications by funnel stage for stronger yield
If your current strategy is sending the same message to your whole enrollment funnel, you’re already behind.
A family deciding whether to apply needs something very different from one weighing a deposit. This session will show how enrollment teams can use CRM data and funnel-stage segmentation to make family outreach more timely, relevant, and actionable.
Join us for a practical look at how Tarleton State University uses CRM data and funnel-stage segmentation to tailor family outreach across the enrollment journey.
See the strategy behind a 63% increase in families reached and a 76% enrollment rate among its highest-engagement families — and walk away with ideas you can apply across your own funnel.
AI for families is here, now what?
85% of families now rank an AI Assistant as a top preference for college communication.
Our co-founders James and Dave Becker will dig into ESP Sense™, CampusESP's AI engine, with a demo of the Family AI Assistant, results from the 325+ customers (50k+ interactions, 4/5 satisfaction) trialing it this summer, and where it's headed next — agentic AI, deeper automation, and the case for why one platform beats a pile of point solutions.
Email became table stakes. Texting became table stakes. AI's next. The only question left is whether you're building the strategy or reacting to it.
Affordability is not enough: How two-year colleges can prove value and drive enrollment
Students have more options than ever, and community colleges are competing for attention in a crowded enrollment market. Families are helping students compare cost, flexibility, transfer options, career pathways, and the support available along the way.
Join us for a conversation with St. Charles Community College on how two-year institutions can use family engagement to make their community college advantage stand out.
We’ll talk through practical ways to position affordability, flexibility, transfer, career outcomes, support, and belonging so families feel informed and students feel confident choosing the community college path.
See CampusESP for Student Orientation In Action
Join us for a live, open walkthrough of CampusESP for Student Orientation to learn how it can:
Cut hours of manual admin work to get back to supporting students
Reduce system fatigue for students and staff with an all-in-one platform
Keep students on track from admission to arrival
See how it works, and explore what it could do to transform your orientation experience.
Scaling family engagement without scaling your team
Families expect timely, personalized communication, but most teams are working with limited time, budget, and staff.
In this webinar, Texas Tech University and Webster University will share two ways campuses are scaling family engagement: building stronger cross-campus partnerships and leaning on CampusESP as an extension of the team.
Walk away with practical ideas to scale family communication, reduce manual work, and turn engagement into measurable action.
Build stronger yield through early family engagement
For prospective family engagement, the home opener is August 1.
That's because when Common App opens, you get a fresh batch of parent and family contact info — and most schools let it sit on the bench. Don't be most schools.
Join us with Utah State University to put that data into play immediately, turning early family engagement into application completion and yield momentum long before January pressure hits.
College communication strategies that support Black student success
Behind every student is a network of people cheering them on, checking in, asking questions, and helping them navigate the college experience.
For Black families, that connection is especially strong. CampusESP’s 2026 College Family Survey found that 54% of Black families communicate with their students daily, and 60% prefer text messages from their student’s institution.
HBCU leaders from Morehouse College and Morgan State University will share how proactive family communication can strengthen the support system around Black students, build trust with families, and contribute to stronger retention outcomes.
Everything you missed at the CampusESP Summit
Couldn’t make it to the 2026 CampusESP Summit? Don’t worry — we got you!
Join us for a lightning-fast recap of the key themes, strategies, and takeaways from this year’s event.
It’s perfect if you couldn’t attend ... or had such a good time you want to relive the day and get a refresh on what’s next in family engagement.
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Explore CampusESP: Current Family Engagement
Considering CampusESP? Join us for a live, open walkthrough of CampusESP focused on engaging and supporting families from move-in to commencement.
We’ll highlight how campuses streamline family communications, simplify FERPA processes, and create pathways for parent and supporter involvement that dries retention — all within one centralized platform.
See how it works, and explore what it could do to power student success on your campus.
Explore CampusESP: Prospective Family Engagement
Considering CampusESP? Join us for a live, open walkthrough of CampusESP focused on engaging prospective families and strengthening enrollment outcomes.
You’ll see how institutions bring families into the recruitment journey through dedicated portals, milestone communications, and engagement insights that help teams guide decisions and improve yield.
See how it works first-hand, and get excited about what it could do for your enrollment strategy.
NEW Research: How 43,000 college families want you to communicate in 2026
Based on new research from 43,000 families, this session explores how communication habits between students and families are evolving, and what families now expect from colleges in return.
Join our partners at Marian University and East Tennessee State University as we break down:
How often families and students are communicating — and why it matters
Where colleges are falling short on communication expectations
Why texting is rising (and who it matters most for)
The growing trust gap in channels like Facebook Groups
How South Alabama transformed parent engagement across the student lifecycle
By creating a dedicated parent experience and aligning communication across departments, University of South Alabama transformed how families show up, without adding more work for staff.
Join our partners from USA to learn how they:
Engage families earlier to support yield and transition
Centralize family communication across campus
Reduce communication conflict and staff burden
Strengthen retention through family partnership
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Introducing CampusESP for Student Orientation: Your complete orientation operating system
Join our partners at Florida Atlantic University and UNC Pembroke to hear how CampusESP for Student Orientation helped:
Cut hours of manual admin work to get back to supporting students
Reduce system fatigue for students and staff with an all-in-one platform
Keep students on track from admission to arrival
You’ll also get a sneak preview of CampusESP’s new orientation features, including virtual learning modules, new student checklists, and orientation group management!
The engagement advantage in admissions
Students are exploring more schools. Families are asking tougher questions. And it's getting harder for schools to stand out.
The institutions cutting through the noise are building real engagement early — and carrying it all the way through deposit.
Join us for a conversation with our friends at ZeeMee and two practitioners doing the work:
Chris Brunridge, University of Wisconsin–Milwaukee
Sarah Lindberg, University of Mary Washington
They’ll share how their teams use community, communication, and brand personality to keep parents and students informed, excited, and moving forward.
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Explore CampusESP: A live look at how we help you engage prospective families to boost yield
Join us for a live, open walkthrough of CampusESP focused on engaging prospective families and strengthening enrollment outcomes.
You’ll see how institutions bring families into the recruitment journey through dedicated portals, milestone communications, and engagement insights that help teams guide decisions and improve yield.
See how it works first-hand, and get excited about what it could do for your enrollment strategy.
Admits don't enroll alone: Family messaging that drives yield
The admit-to-deposit window is short, noisy, and high-stakes. The difference between melt and momentum often comes down to what you say, when you say it, and who you’re saying it to.
In this session, DigiPen Institute of Technology will share:
The types of messages that had the biggest impact on yield
What families engaged with most—and what fell flat
Lessons learned from the past cycle and what DigiPen is adjusting for 2026
How they approached audience segmentation based on funnel stage
Whether you’re refining your yield communications or building your 2026 plan from the ground up, you’ll walk away with ideas you can implement right away.
Families prefer texting. Colleges underuse it. Here’s what to do.
Families’ communication preferences shift as students move from prospect to enrolled — but SMS is still underused at every stage.
30% of prospective families prefer texting, yet only 21% of institutions use it
48% of current families prefer texting, but just 28% of institutions have adopted it
In this webinar, Marymount University and New Mexico State University share how they’re using SMS alongside email to reach families with timely, high-impact messages — from recruitment and yield to orientation and ongoing engagement.
Perfect for teams looking to strengthen family communication by using SMS more intentionally.
Explore CampusESP: A live look at how we help you engage current families to fuel student success
Join us for a live, open walkthrough of CampusESP focused on engaging and supporting families from move-in to commencement.
We’ll highlight how campuses streamline family communications, simplify FERPA processes, and create pathways for parent and supporter involvement that dries retention — all within one centralized platform.
See how it works, and explore what it could do to power student success on your campus.
Record-setting giving days start with families
Families can be powerful drivers of giving day success, not just as donors, but as advocates and amplifiers. In this session, Molloy University shares how a family-focused communication strategy helped power a record-setting Giving Day.
You’ll hear how they positioned giving day messaging for parents, segmented and personalized outreach, and identified the channels that delivered the strongest engagement.
Walk away with practical ideas you can apply to your next giving day.