Explore CampusESP: A live look at how we help you engage current families to fuel student success
Join us for a live, open walkthrough of CampusESP focused on engaging and supporting families from move-in to commencement.
We’ll highlight how campuses streamline family communications, simplify FERPA processes, and create pathways for parent and supporter involvement that dries retention — all within one centralized platform.
See how it works, and explore what it could do to power student success on your campus.
Families prefer texting. Colleges underuse it. Here’s what to do.
Families’ communication preferences shift as students move from prospect to enrolled — but SMS is still underused at every stage.
30% of prospective families prefer texting, yet only 21% of institutions use it
48% of current families prefer texting, but just 28% of institutions have adopted it
In this webinar, Marymount University and New Mexico State University share how they’re using SMS alongside email to reach families with timely, high-impact messages — from recruitment and yield to orientation and ongoing engagement.
Perfect for teams looking to strengthen family communication by using SMS more intentionally.
Admits don't enroll alone: Family messaging that drives yield
The admit-to-deposit window is short, noisy, and high-stakes. The difference between melt and momentum often comes down to what you say, when you say it, and who you’re saying it to.
In this session, DigiPen Institute of Technology will share:
The types of messages that had the biggest impact on yield
What families engaged with most—and what fell flat
Lessons learned from the past cycle and what DigiPen is adjusting for 2026
How they approached audience segmentation based on funnel stage
Whether you’re refining your yield communications or building your 2026 plan from the ground up, you’ll walk away with ideas you can implement right away.
Explore CampusESP: A live look at how we help you engage prospective families to boost yield
Join us for a live, open walkthrough of CampusESP focused on engaging prospective families and strengthening enrollment outcomes.
You’ll see how institutions bring families into the recruitment journey through dedicated portals, milestone communications, and engagement insights that help teams guide decisions and improve yield.
See how it works first-hand, and get excited about what it could do for your enrollment strategy.
Record-setting giving days start with families
Families can be powerful drivers of giving day success, not just as donors, but as advocates and amplifiers. In this session, Molloy University shares how a family-focused communication strategy helped power a record-setting Giving Day.
You’ll hear how they positioned giving day messaging for parents, segmented and personalized outreach, and identified the channels that delivered the strongest engagement.
Walk away with practical ideas you can apply to your next giving day.