Tailor family communications by funnel stage for stronger yield
If your current strategy is sending the same message to your whole enrollment funnel, you’re already behind.
A family deciding whether to apply needs something very different from one weighing a deposit. This session will show how enrollment teams can use CRM data and funnel-stage segmentation to make family outreach more timely, relevant, and actionable.
Join us for a practical look at how Tarleton State University uses CRM data and funnel-stage segmentation to tailor family outreach across the enrollment journey.
See the strategy behind a 63% increase in families reached and a 76% enrollment rate among its highest-engagement families — and walk away with ideas you can apply across your own funnel.
Explore CampusESP: Prospective Family Engagement
Join us for a live, open walkthrough of CampusESP focused on engaging prospective families and strengthening enrollment outcomes.
You’ll see how institutions bring families into the recruitment journey through dedicated portals, milestone communications, and engagement insights that help teams guide decisions and improve yield.
See how it works first-hand, and get excited about what it could do for your enrollment strategy.
AI for families is here, now what?
85% of families now rank an AI Assistant as a top preference for college communication.
Our co-founders James and Dave Becker will dig into ESP Sense™, CampusESP's AI engine, with a demo of the Family AI Assistant, results from the 325+ customers (50k+ interactions, 4/5 satisfaction) trialing it this summer, and where it's headed next — agentic AI, deeper automation, and the case for why one platform beats a pile of point solutions.
Email became table stakes. Texting became table stakes. AI's next. The only question left is whether you're building the strategy or reacting to it.
Affordability is not enough: How two-year colleges can prove value and drive enrollment
Students have more options than ever, and community colleges are competing for attention in a crowded enrollment market. Families are helping students compare cost, flexibility, transfer options, career pathways, and the support available along the way.
Join us for a conversation with St. Charles Community College on how two-year institutions can use family engagement to make their community college advantage stand out.
We’ll talk through practical ways to position affordability, flexibility, transfer, career outcomes, support, and belonging so families feel informed and students feel confident choosing the community college path.
Build stronger yield through early family engagement
For prospective family engagement, the home opener is August 1.
That's because when Common App opens, you get a fresh batch of parent and family contact info — and most schools let it sit on the bench. Don't be most schools.
Join us with Utah State University to put that data into play immediately, turning early family engagement into application completion and yield momentum long before January pressure hits.
Everything you missed at the CampusESP Summit
Couldn’t make it to the 2026 CampusESP Summit? Don’t worry — we got you!
Join us for a lightning-fast recap of the key themes, strategies, and takeaways from this year’s event.
It’s perfect if you couldn’t attend ... or had such a good time you want to relive the day and get a refresh on what’s next in family engagement.
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Explore CampusESP: Prospective Family Engagement
Considering CampusESP? Join us for a live, open walkthrough of CampusESP focused on engaging prospective families and strengthening enrollment outcomes.
You’ll see how institutions bring families into the recruitment journey through dedicated portals, milestone communications, and engagement insights that help teams guide decisions and improve yield.
See how it works first-hand, and get excited about what it could do for your enrollment strategy.
How South Alabama transformed parent engagement across the student lifecycle
By creating a dedicated parent experience and aligning communication across departments, University of South Alabama transformed how families show up, without adding more work for staff.
Join our partners from USA to learn how they:
Engage families earlier to support yield and transition
Centralize family communication across campus
Reduce communication conflict and staff burden
Strengthen retention through family partnership
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Introducing CampusESP for Student Orientation: Your complete orientation operating system
Join our partners at Florida Atlantic University and UNC Pembroke to hear how CampusESP for Student Orientation helped:
Cut hours of manual admin work to get back to supporting students
Reduce system fatigue for students and staff with an all-in-one platform
Keep students on track from admission to arrival
You’ll also get a sneak preview of CampusESP’s new orientation features, including virtual learning modules, new student checklists, and orientation group management!
The engagement advantage in admissions
Students are exploring more schools. Families are asking tougher questions. And it's getting harder for schools to stand out.
The institutions cutting through the noise are building real engagement early — and carrying it all the way through deposit.
Join us for a conversation with our friends at ZeeMee and two practitioners doing the work:
Chris Brunridge, University of Wisconsin–Milwaukee
Sarah Lindberg, University of Mary Washington
They’ll share how their teams use community, communication, and brand personality to keep parents and students informed, excited, and moving forward.
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Explore CampusESP: A live look at how we help you engage prospective families to boost yield
Join us for a live, open walkthrough of CampusESP focused on engaging prospective families and strengthening enrollment outcomes.
You’ll see how institutions bring families into the recruitment journey through dedicated portals, milestone communications, and engagement insights that help teams guide decisions and improve yield.
See how it works first-hand, and get excited about what it could do for your enrollment strategy.
Admits don't enroll alone: Family messaging that drives yield
The admit-to-deposit window is short, noisy, and high-stakes. The difference between melt and momentum often comes down to what you say, when you say it, and who you’re saying it to.
In this session, DigiPen Institute of Technology will share:
The types of messages that had the biggest impact on yield
What families engaged with most—and what fell flat
Lessons learned from the past cycle and what DigiPen is adjusting for 2026
How they approached audience segmentation based on funnel stage
Whether you’re refining your yield communications or building your 2026 plan from the ground up, you’ll walk away with ideas you can implement right away.
Families prefer texting. Colleges underuse it. Here’s what to do.
Families’ communication preferences shift as students move from prospect to enrolled — but SMS is still underused at every stage.
30% of prospective families prefer texting, yet only 21% of institutions use it
48% of current families prefer texting, but just 28% of institutions have adopted it
In this webinar, Marymount University and New Mexico State University share how they’re using SMS alongside email to reach families with timely, high-impact messages — from recruitment and yield to orientation and ongoing engagement.
Perfect for teams looking to strengthen family communication by using SMS more intentionally.
