If your current strategy is sending the same message to your whole enrollment funnel, you’re already behind.

A family deciding whether to apply needs something very different from one weighing a deposit. This session will show how enrollment teams can use CRM data and funnel-stage segmentation to make family outreach more timely, relevant, and actionable.

Join us for a practical look at how Tarleton State University uses CRM data and funnel-stage segmentation to tailor family outreach across the enrollment journey.

See the strategy behind a 63% increase in families reached and a 76% enrollment rate among its highest-engagement families — and walk away with ideas you can apply across your own funnel.

Speakers

• Halie Moore
  Enrollment Communications Manager | Tarleton State University

• Molly Pancratz
  Senior Account Manager | CampusESP