Join us for a live, open walkthrough of CampusESP focused on engaging and supporting families from move-in to commencement.

We’ll highlight how campuses streamline family communications, simplify FERPA processes, and create pathways for parent and supporter involvement that dries retention — all within one centralized platform.

See how it works, and explore what it could do to power student success on your campus.

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Families’ communication preferences shift as students move from prospect to enrolled — but SMS is still underused at every stage.

• 30% of prospective families prefer texting, yet only 21% of institutions use it

• 48% of current families prefer texting, but just 28% of institutions have adopted it

In this webinar, Marymount University and New Mexico State University share how they’re using SMS alongside email to reach families with timely, high-impact messages — from recruitment and yield to orientation and ongoing engagement.

Perfect for teams looking to strengthen family communication by using SMS more intentionally.

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The admit-to-deposit window is short, noisy, and high-stakes. The difference between melt and momentum often comes down to what you say, when you say it, and who you’re saying it to.

In this session, DigiPen Institute of Technology will share:

• The types of messages that had the biggest impact on yield

• What families engaged with most—and what fell flat

• Lessons learned from the past cycle and what DigiPen is adjusting for 2026

• How they approached audience segmentation based on funnel stage

Whether you’re refining your yield communications or building your 2026 plan from the ground up, you’ll walk away with ideas you can implement right away.

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Join us for a live, open walkthrough of CampusESP focused on engaging prospective families and strengthening enrollment outcomes.

You’ll see how institutions bring families into the recruitment journey through dedicated portals, milestone communications, and engagement insights that help teams guide decisions and improve yield.

See how it works first-hand, and get excited about what it could do for your enrollment strategy.

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https://events.naspa.org/e/2026-naspa-annual-conference

https://www.aacrao.org/events-training/meetings/annual-meeting

https://www.campusesp.com/summit-2026