Top recommendations to level up family engagement in admissions

 

The pandemic has changed the landscape for college admissions. In 2021, institutions must adapt to new digital engagement strategies, a new set of questions and concerns–and increasingly–the growing involvement and influence of families in student enrollment decisions.  

We’ve worked with institutions and communication experts to come up the 2021 enrollment communication roadmap for families.

We’ll ask the experts to weigh in, provide their perspective and take your questions:

  • Sharla Adam - Director of Admissions at Angelo State University

  • Kathryn Wilhite - Learning and Communication Scholar

  • Brooke Sterneck - Director of Product at CampusESP

  • Chelsea Craig - Solutions Consultant at CampusESP


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Best practices for parent COVID communication

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Baylor University case study: Using videos and campaigns to reach more families