The Blog
Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.
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How 6 institutions boosted Fall 2024 yield with CampusESP
We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
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Boost enrollment by personalizing your institutional voice to families
University of Mary Washington and Holy Family University share how they’re using CampusESP to turn authentic communication into a competitive advantage by engaging families early, building confidence throughout the funnel, and highlighting what makes their institutions special.
From “CC’d” to personalized platform: Why 3 universities moved parent comms from their CRM into CampusESP
University of Wisconsin–Milwaukee, Nebraska Wesleyan University and Lamar University share how CampusESP is quicker to set up, easier to maintain, and has proven results with families.
Prospective parent content playbook: What to send and when to send it.
Prospective families want information, and studies show that providing it to them proactively can help boost application and yield rates. But what exactly should you be sending them? We analyzed communications across the enrollment cycle from 30 schools to find out.
How 5 institutions use parent data to predict student enrollment
Parent Promoter Score™ elevates the most engaged parents, so you can focus on the students most likely to move through the funnel. Parents in the top quartile of engagement are 3x more likely to have a student enroll!