Parent orientation can help newly enrolled families get questions answered and feel a part of their student’s new college and community. Better yet, it can reduce summer melt and set families on a path toward student success. Penn State University and Plymouth State University share how they have begun offering a virtual option for families, and how CampusESP can help.

Personalized outreach to students is central to your enrollment marketing strategy. But are you taking the same approach with prospective parents? We dig into the data to see how Utah State University, Concordia University, St. Paul, and other institutions are using smart family communications to improve engagement and enrollment.

Help your incoming class and their families get set up to succeed with communications strategies that help everyone feel prepared and empowered. Experts from University of Arkansas and Misericordia University join us to discuss proven family engagement and communications practices and the technologies that can help power them.

Parent involvement in college is at an all-time high. Most schools are now looking for ways to focus that involvement on student enrollment outcomes, student success metrics, and parent giving goals. Not sure where to start? Here are 8 insights to guide your strategy.

Each quarter we highlight several institutions that approach parent engagement in thoughtful and creative ways. In Q1 we’re featuring partners that have generated revenue, collaborated with campus partners, boosted student persistence, and more!

Over the past several months, CampusESP partners have crushed the crisis communication game. We’re seeing parent activity ten times higher than normal as colleges and universities send out COVID-19 updates!

We’ve gathered top best practices when it comes to managing your crisis communication strategy, and we are happy to share our tips with you!

We know that helping parents help their student get off on the right foot is critical. That’s why we’ve pulled a list of our most popular content, classified by type, to share with families of first-year students. We analyzed over 261,000 clicks to help you best support your first-year families.

What kind of information do parents actually care about? And when's the best time to share it? Based on real content performance data from more than 300,000 parents using CampusESP, we have the answers. 

We've analyzed thousands of clicks on student success news, deadlines and advice to map out your content calendar for the next year.