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Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

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Blog & Resources
Students stay enrolled when parents are engaged
Students stay enrolled when parents are engaged

New research from nine universities and more than 20,000 students shows that when families are engaged, students are more likely to stay enrolled. In this year’s CampusESP retention case study, students with a connected parent saw 6.9 percentage points higher retention than those without.

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Blog & Resources
Students stay enrolled when parents are engaged
Research
Students stay enrolled when parents are engaged
Research

New research from nine universities and more than 20,000 students shows that when families are engaged, students are more likely to stay enrolled. In this year’s CampusESP retention case study, students with a connected parent saw 6.9 percentage points higher retention than those without.

Read more →
Research
Case Studies Brian Watkins, University of Maryland Case Studies Brian Watkins, University of Maryland

University of Maryland increases overall campaign reach by 8x

GUEST POST by Brian Watkins, Director of Parent and Family Affairs at the University of Maryland and former President of the Association of Higher Education Parent/Family Program Professionals (AHEPPP).

With an aging database on life-support, and a desire to engage families with a more robust email platform than MailChimp, our office needed a tool that could better meet our needs.

After partnering with CampusESP, we’ve increased our overall campaign reach by 8x. 

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