University of the Pacific, Muhlenberg College, Utah State University, and Alabama A&M University recently expanded their parent engagement strategy with our SMS Module. Learn how they’re connecting with families instantly in a variety of ways, from deposit reminders to announcements about Family Weekend registration — and seeing results.

The New School reached the milestone of publishing 100 posts written by students — content that is seeing 10% higher engagement than other posts. Learn more about how they’ve highlighted students as storytellers.

Families consider text messages a top preferred communication channel, but only only 18% of institutions utilize them. Muhlenberg College decided to answer the call and became our first customer to purchase and launch our SMS Module … and our 2022 Q2 MVP. Hear more about their early success.

Transylvania University wanted to connect more meaningfully with prospective families and harness the work they had done to set up their enrollment funnel in Slate. With the help of CampusESP they did just that — plus grew engagement, applications, and yield.

Getting different departments across campus to contribute to your family engagement communications is a best practice. Kudos to our Q1 2022 ESP MVP — the University of Kansas — who leaned in and now has 28 contributors! Learn how they did it.

Texas State’s registrar knew that providing families with student information would enable them to better support their student. She also knew that working with CampusESP to manage the process would save her team stress and time. Check out their stellar results.

How much does a strong family engagement strategy influence student success? The researchers at UAB looked at the data and found a direct connection between their parent engagement efforts and increased student retention.

We dug into the data to see how four different institutions utilizing CampusESP were influencing their enrollment goals. Check out how they’re improving opens, enrollments, and yield.

When Georgia State decided increasing FERPA waivers and providing parents with more visibility would better serve their students, they doubled down on a plan to make it happen. Meet the 2021 Q3 ESP MVP Award winner: GSU.

GMU leveraged engagement tools in CampusESP to promote a survey that collected more than 200 responses within 24 hours and grew survey responses by 400%.

With a strong prospective parent engagement plan, USU experienced 8% higher yield rates for students with a parent using CampusESP.

Nassim Nozartash, AD of New Student and Family Services at UNC Charlotte guest blogs on UNC Charlotte’s experience launching CampusESP in 3 weeks.

The University of Delaware and the Catholic University of America piloted our new Donor Management tools on Giving Tuesday. The institutions saw higher engagement, more donor participation, and more dollars raised than years past..

In spring 2020, Texas A&M hosted 14,000 families–virtually–across unique orientation tracks designed for first-year, transfer and Spanish-speaking families. And they set it all up in two weeks.

Early results from our Student Enrollment solution are overwhelmingly positive, especially at the top of the funnel. In the 2019-20 enrollment cycle, we saw that parents of inquiries opened over 2x more emails than their students, and their students were nearly 3x more likely to apply.

CampusESP is happy to present Arizona State University with the Q2 ESP MVP Award.

ASU had one of the largest launches to date, with over 97,000 families during their initial implementation in July 2020. They have continued to grow and now have over 101,000 families in their portal!

Our 2020 Q1 ESP MVP award goes to Penn State University, in recognition of their outstanding crisis communication and portal expansion to 20 commonwealth campuses.

Here’s their story.

Catholic University is being recognized as our 2019 Q4 ESP MVP winner for outstanding use of their Parents Council community.

In just 4 months, they have brought in over $100,000 (a 7x ROI on their CampusESP investment).

GUEST POST by Brian Watkins, Director of Parent and Family Affairs at the University of Maryland and former President of the Association of Higher Education Parent/Family Program Professionals (AHEPPP).

With an aging database on life-support, and a desire to engage families with a more robust email platform than MailChimp, our office needed a tool that could better meet our needs.

After partnering with CampusESP, we’ve increased our overall campaign reach by 8x. 

GUEST POST by Katie Matthews (Parent Program Specialist at Baylor University)

The Baylor Parents Network started using the CampusESP parent portal in June of 2018. From prospective parents to parents of current students, read about their experience.