Engage prospective parents
to meet your enrollment goals.

Increase student applications, boost yield and predict student enrollment with ease.

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CampusESP is the complete parent engagement solution trusted by over 450 colleges and 5 million parents each year.

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Boost enrollment by personalizing your institutional voice to families
Boost enrollment by personalizing your institutional voice to families

University of Mary Washington and Holy Family University share how they’re using CampusESP to turn authentic communication into a competitive advantage by engaging families early, building confidence throughout the funnel, and highlighting what makes their institutions special.

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From “CC’d” to personalized platform: Why 3 universities moved parent comms from their CRM into CampusESP
From “CC’d” to personalized platform: Why 3 universities moved parent comms from their CRM into CampusESP

University of Wisconsin–Milwaukee, Nebraska Wesleyan University and Lamar University share how CampusESP is quicker to set up, easier to maintain, and has proven results with families.

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Prospective parent content playbook: What to send and when to send it.
Prospective parent content playbook: What to send and when to send it.

Prospective families want information, and studies show that providing it to them proactively can help boost application and yield rates. But what exactly should you be sending them? We analyzed communications across the enrollment cycle from 30 schools to find out.

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How 5 institutions use parent data to predict student enrollment
How 5 institutions use parent data to predict student enrollment

Parent Promoter Score™ elevates the most engaged parents, so you can focus on the students most likely to move through the funnel. Parents in the top quartile of engagement are 3x more likely to have a student enroll!

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Our customers kind of love us.

  • "We have seen, since implementing CampusESP, an increase in yield rates with the students whose parents are in there and active."

    ⸻
    Ryan Jensen
    Director of Enrollment Marketing
    Utah State University

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  • "The platform is worth the price of admission without us really lifting a finger. This data is incredibly valuable, influencing our strategy around everything from digital advertising to yield prediction, and it’s really changed our approach to how we communicate with parents and families."

    ⸻
    Liam Daley
    Senior Associate Director of Admissions
    Beloit College

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  • "As a faith-based school, we wanted to create a community, a support structure, and enable families to help their students find success."

    ⸻
    Pete Brumbaugh
    Executive Director of University Communications & Alumni Engagement
    MidAmerica Nazarene University

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  • "CampusESP makes it really easy to send out an email to a specific group of parents in a community. We haven’t had CampusESP for even a year yet, but it’s showing success and I can already see that our yield is going to be higher than average based on the data."

    ⸻
    Clayton Walker
    Associate Director of Development
    Belmont University

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Did you catch our session during RNL NC?

You can find out how institutions like Coastal Carolina increased student enrollment with strategic family engagement here!

11,000 prospective parents share what they want from the college admissions process

CampusESP is the AI-powered parent engagement platform with features for every department.

Ready to level up your parent engagement strategy?