7th Annual CampusESP Summit Agenda
Wednesday, May 21st, 2025
Convene Two Commerce Square
2001 Market St, Philadelphia, PA 19103

Check-in and Breakfast
Jumpstart your day with a complimentary breakfast before a full day of insightful and engaging sessions!

Welcome to The Summit
Leslie Gale, Tyler Evans Tucky & Mairin Matthews - Summit Organizers
State of Parent Engagement & The Future of CampusESP
Dave Becker
CEO and Co-Founder
James Bright
CTO and Co-Founder
Brooke Sterneck
VP of Product & Product Marketing
Beyond Integration: Elevate CampusESP with Slate Suitcase & Enriched Data
Sarah Kotlinski
Acting Director of Enrollment Systems and Analytics
Gettysburg College
Power in Numbers: Grow and Manage Your Content Admin Community Across Campus
Candace Collins
Coordinator of Family Programs
Towson University
Learn how Towson University built a thriving community of CampusESP admins across departments. You’ll walk away with strategies to expand your own content network and streamline collaboration.
How to Design a Strategic Operational Plan to Maximize Parent Engagement
Carol Branson
VP, Marketing and Communications
Flagler College
Flagler University will share how they built a campus-wide strategy for engaging families year-round. Explore ways to align your communication plan with institutional goals.
1-on-1 Appointments Available!
Meet with CampusESP crew to discuss your goals and how to
Get the most out of your data
Set up an event with registration
Expand your platform with additional modules
Use Parent Promoter Score
And more!
Level Up Your Family Webinar Series Using Emails, Text Messaging & Communities in CampusESP
Joe Benyish
Director, Orientation, Transition & Family Programs
Salisbury University
See how Salisbury University leverages multiple CampusESP tools to increase webinar attendance and engagement. This session will cover everything from messaging timelines to post-event follow-up.
Maximize Potential in Each Class: Use past parent cohorts to recruit transfer families With Custom Messaging in Your Funnel
Mary Beth Marks
Exec. Director for Enrollment Marketing & Campus Events
University of the Pacific
Explore how University of the Pacific re-engages previous cohorts to boost transfer recruitment. You’ll learn how to build customized funnels for families based on past engagement.
Two-Year College Family Expectations & Best Practices
Andrew McDermott
Senior Director of Customer Success, CampusESP
Get a focused look at the unique needs of two-year college families and how to meet them effectively. This session includes practical tips and proven engagement strategies.
PANEL: Use Student Data to Nudge the Nudgers Throughout the Student Lifecycle - Results From 3 Institutions with Admissions Dashboards & FERPA Management in their Portals
Sarah Kotlinski
Director of Enrollment Systems and Analytics
Gettysburg College
Robina Schepp
Vice President for Enrollment Management
Pace University
Julie Rose
Senior Director of Student Records & Financial Services
Alfred State College
Three institutions will share how they’re using data dashboards and FERPA tools to support parents from recruitment to graduation. Learn how to turn insights into timely, personalized nudges.
Big Impact, Limited Bandwidth: Smart Strategies for Family Engagement
Devin Carpenter
Director, New Student Success
University of Montana
Learn how the University of Montana maintains strong family engagement with a small team. You’ll hear scalable ideas for outreach, automation, and prioritization.
Personalization, Communities, and Email Design: Top Tips for High Impact Communication
Kelsey Nyman
Coordinator of Student Communications
Montclair State University
Hannah Lindeblad
Director of Student Communications
Montclair State University
Montclair State University will share real-world strategies for designing compelling emails and building targeted communities. Perfect your approach to drive higher engagement.
High Impact Features for Enrollment Management - from Slate Suitcase to PPS Reporting
Jack Ellis
Product Marketing Manager, CampusESP
Fernando Cuaya
Senior IT Implementation Specialist, CampusESP
Explore CampusESP tools designed for enrollment leaders, including Parent Promoter Score and advanced reporting. Discover how to maximize value from your existing data.
Power User Playbook: 5 Steps to Level Up Your Parent Engagement
Leslie Gale
VP of Customer Success & Account Management, CampusESP
CampusESP’s VP of Customer Success shares top strategies used by high-performing institutions. You’ll leave with five actionable ways to improve communication and outcomes.
Streamline your arrival process with Event Check-In
Dy'Mand Montgomery
Assistant Director of Family Engagement
University of Cincinnati
Caitlin Borges
Assistant Director of Communications
University of Cincinnati
Learn how the University of Cincinnati simplified arrival day with CampusESP’s event check-in tools. This session will highlight setup, communication, and results.
1-on-1 Appointments Available!
Meet with CampusESP crew to discuss your goals and how to
Get the most out of your data
Set up an event with registration
Expand your platform with additional modules
Use Parent Promoter Score
And more!
Leverage AI to Enhance Financial Aid Communication
Grace Chiou
Assistant Director of Admissions Marketing
Salem State University
Salem State University shares how AI tools are helping personalize and simplify financial aid messaging. See how automation is improving response rates and family understanding.
Best Practices in Parent & Family Programs. How to Ensure Your Office Stays Ahead of Dynamic Parent Expectations
Morgan Chavez-Brannon M.Ed.
Program Director, Parent & Family Relations
Texas Tech University
Dr. Gregory V. Wolcott
CEO & Founder, Wolcott & Associates
Explore proven strategies to keep your family programs responsive and relevant. Learn how Texas Tech and Wolcott & Associates adapt to evolving parent needs.
Four Parent Giving Success Stories
Amy Beissel
Senior Director of Development
Miami University
Deonne Yeager
Director of Parent & Family Programs
University of South Carolina
Miami University and the University of South Carolina share real examples of successful parent giving campaigns. Take home ideas to improve donor engagement and results.
Give families what they want! Using student voices to shape your narrative
Sue Forte
Associate Digital Content and Communication Strategist
The New School
The New School shares how student stories can powerfully influence family engagement. Learn how to incorporate student perspectives into your communication strategy.
PANEL: Personalize your institutional voice in parent communications
Sarah Lindberg
Director of First Year Admissions
University of Mary Washington
Chris Jester
Director of Enrollment Communications
Holy Family University
Admissions leaders from Mary Washington and Holy Family will discuss how they craft authentic parent messaging. Hear how voice, tone, and timing can elevate your communications.
Maximize Student Engagement with Ready Education
Zach Knight
Solutions Consultant, Ready Education
Struggling with student engagement and building community at your institution?
Join us to see how our platform makes it easy for students to engage and connect with each other, and keep track of assignments and deadlines, all while enabling your team to save time on daily tasks. The platform enables you to easily manage student organizations, while also reducing the number of tools you and your student leaders will need.See why our leading student experience platform encourages engagement, builds community, and fosters student success.

Workshop: Design a Custom Performance Dashboard
Jack Ellis
Product Marketing Manager, CampusESP
Build a performance dashboard tailored to your team’s goals in this interactive session. Learn which metrics matter and how to track them effectively in CampusESP.
CampusESP for Parent Giving: How to Increase Donors & Dollars in Your First Year
Andrea Williams
Customer Development Executive, CampusESP
Amy Swank
Senior Director Parent/Family Engagement & Philanthropy
University of Oregon
Explore how the University of Oregon uses CampusESP to grow donor participation and giving. Learn how to launch and scale a parent philanthropy strategy from year one.
Summit Wrap-up & Recognitions
Dave Becker, CEO and Co-Founder and Leslie Gale, VP of Customer Success & Account Management