7th Annual CampusESP Summit Agenda

Wednesday, May 21st, 2025

Convene Two Commerce Square
2001 Market St, Philadelphia, PA 19103

May
21

Maximize Potential in Each Class: Use past parent cohorts to recruit transfer families With Custom Messaging in Your Funnel

Mary Beth Marks
Exec. Director for Enrollment Marketing & Campus Events
University of the Pacific

Explore how University of the Pacific re-engages previous cohorts to boost transfer recruitment. You’ll learn how to build customized funnels for families based on past engagement.

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May
21

PANEL: Use Student Data to Nudge the Nudgers Throughout the Student Lifecycle - Results From 3 Institutions with Admissions Dashboards & FERPA Management in their Portals

Sarah Kotlinski
Director of Enrollment Systems and Analytics
Gettysburg College

Robina Schepp
Vice President for Enrollment Management
Pace University

Julie Rose
Senior Director of Student Records & Financial Services
Alfred State College

Three institutions will share how they’re using data dashboards and FERPA tools to support parents from recruitment to graduation. Learn how to turn insights into timely, personalized nudges.

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May
21

Personalization, Communities, and Email Design: Top Tips for High Impact Communication

Kelsey Nyman
Coordinator of Student Communications
Montclair State University

Hannah Lindeblad
Director of Student Communications
Montclair State University

Montclair State University will share real-world strategies for designing compelling emails and building targeted communities. Perfect your approach to drive higher engagement.

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May
21

Streamline your arrival process with Event Check-In

Dy'Mand Montgomery
Assistant Director of Family Engagement
University of Cincinnati

Caitlin Borges
Assistant Director of Communications
University of Cincinnati

Learn how the University of Cincinnati simplified arrival day with CampusESP’s event check-in tools. This session will highlight setup, communication, and results.

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May
21

Best Practices in Parent & Family Programs. How to Ensure Your Office Stays Ahead of Dynamic Parent Expectations

Morgan Chavez-Brannon M.Ed.
Program Director, Parent & Family Relations
Texas Tech University

Dr. Gregory V. Wolcott
CEO & Founder, Wolcott & Associates

Explore proven strategies to keep your family programs responsive and relevant. Learn how Texas Tech and Wolcott & Associates adapt to evolving parent needs.

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May
21

Four Parent Giving Success Stories

Amy Beissel
Senior Director of Development
Miami University

Deonne Yeager
Director of Parent & Family Programs
University of South Carolina

Miami University and the University of South Carolina share real examples of successful parent giving campaigns. Take home ideas to improve donor engagement and results.

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May
21

PANEL: Personalize your institutional voice in parent communications

Sarah Lindberg
Director of First Year Admissions
University of Mary Washington

Chris Jester
Director of Enrollment Communications
Holy Family University

Admissions leaders from Mary Washington and Holy Family will discuss how they craft authentic parent messaging. Hear how voice, tone, and timing can elevate your communications.

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May
21

Maximize Student Engagement with Ready Education

Zach Knight
Solutions Consultant, Ready Education

Struggling with student engagement and building community at your institution?

Join us to see how our platform makes it easy for students to engage and connect with each other, and keep track of assignments and deadlines, all while enabling your team to save time on daily tasks. The platform enables you to easily manage student organizations, while also reducing the number of tools you and your student leaders will need.See why our leading student experience platform encourages engagement, builds community, and fosters student success.

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May
21

CampusESP for Parent Giving: How to Increase Donors & Dollars in Your First Year

Andrea Williams
Customer Development Executive, CampusESP

Amy Swank
Senior Director Parent/Family Engagement & Philanthropy
University of Oregon

Explore how the University of Oregon uses CampusESP to grow donor participation and giving. Learn how to launch and scale a parent philanthropy strategy from year one.

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