7th Annual CampusESP Summit Agenda
Wednesday, May 21st, 2025
Convene Two Commerce Square
2001 Market St, Philadelphia, PA 19103
Power in Numbers: Grow and Manage Your Content Admin Community Across Campus
Candace Collins
Coordinator of Family Programs
Towson University
Learn how Towson University built a thriving community of CampusESP admins across departments. You’ll walk away with strategies to expand your own content network and streamline collaboration.
How to Design a Strategic Operational Plan to Maximize Parent Engagement
Carol Branson
VP, Marketing and Communications
Flagler College
Flagler University will share how they built a campus-wide strategy for engaging families year-round. Explore ways to align your communication plan with institutional goals.
Level Up Your Family Webinar Series Using Emails, Text Messaging & Communities in CampusESP
Joe Benyish
Director, Orientation, Transition & Family Programs
Salisbury University
See how Salisbury University leverages multiple CampusESP tools to increase webinar attendance and engagement. This session will cover everything from messaging timelines to post-event follow-up.
PANEL: Use Student Data to Nudge the Nudgers Throughout the Student Lifecycle - Results From 3 Institutions with Admissions Dashboards & FERPA Management in their Portals
Sarah Kotlinski
Director of Enrollment Systems and Analytics
Gettysburg College
Robina Schepp
Vice President for Enrollment Management
Pace University
Julie Rose
Senior Director of Student Records & Financial Services
Alfred State College
Three institutions will share how they’re using data dashboards and FERPA tools to support parents from recruitment to graduation. Learn how to turn insights into timely, personalized nudges.
Big Impact, Limited Bandwidth: Smart Strategies for Family Engagement
Devin Carpenter
Director, New Student Success
University of Montana
Learn how the University of Montana maintains strong family engagement with a small team. You’ll hear scalable ideas for outreach, automation, and prioritization.
Personalization, Communities, and Email Design: Top Tips for High Impact Communication
Kelsey Nyman
Coordinator of Student Communications
Montclair State University
Hannah Lindeblad
Director of Student Communications
Montclair State University
Montclair State University will share real-world strategies for designing compelling emails and building targeted communities. Perfect your approach to drive higher engagement.
Streamline your arrival process with Event Check-In
Dy'Mand Montgomery
Assistant Director of Family Engagement
University of Cincinnati
Caitlin Borges
Assistant Director of Communications
University of Cincinnati
Learn how the University of Cincinnati simplified arrival day with CampusESP’s event check-in tools. This session will highlight setup, communication, and results.
Leverage AI to Enhance Financial Aid Communication
Grace Chiou
Assistant Director of Admissions Marketing
Salem State University
Salem State University shares how AI tools are helping personalize and simplify financial aid messaging. See how automation is improving response rates and family understanding.
Best Practices in Parent & Family Programs. How to Ensure Your Office Stays Ahead of Dynamic Parent Expectations
Morgan Chavez-Brannon M.Ed.
Program Director, Parent & Family Relations
Texas Tech University
Dr. Gregory V. Wolcott
CEO & Founder, Wolcott & Associates
Explore proven strategies to keep your family programs responsive and relevant. Learn how Texas Tech and Wolcott & Associates adapt to evolving parent needs.

Workshop: Design a Custom Performance Dashboard
Jack Ellis
Product Marketing Manager, CampusESP
Build a performance dashboard tailored to your team’s goals in this interactive session. Learn which metrics matter and how to track them effectively in CampusESP.