7th Annual CampusESP Summit Agenda
Wednesday, May 21st, 2025
Convene Two Commerce Square
2001 Market St, Philadelphia, PA 19103
Beyond Integration: Elevate CampusESP with Slate Suitcase & Enriched Data
Sarah Kotlinski
Acting Director of Enrollment Systems and Analytics
Gettysburg College
Maximize Potential in Each Class: Use past parent cohorts to recruit transfer families With Custom Messaging in Your Funnel
Mary Beth Marks
Exec. Director for Enrollment Marketing & Campus Events
University of the Pacific
Explore how University of the Pacific re-engages previous cohorts to boost transfer recruitment. You’ll learn how to build customized funnels for families based on past engagement.
PANEL: Use Student Data to Nudge the Nudgers Throughout the Student Lifecycle - Results From 3 Institutions with Admissions Dashboards & FERPA Management in their Portals
Sarah Kotlinski
Director of Enrollment Systems and Analytics
Gettysburg College
Robina Schepp
Vice President for Enrollment Management
Pace University
Julie Rose
Senior Director of Student Records & Financial Services
Alfred State College
Three institutions will share how they’re using data dashboards and FERPA tools to support parents from recruitment to graduation. Learn how to turn insights into timely, personalized nudges.
High Impact Features for Enrollment Management - from Slate Suitcase to PPS Reporting
Jack Ellis
Product Marketing Manager, CampusESP
Fernando Cuaya
Senior IT Implementation Specialist, CampusESP
Explore CampusESP tools designed for enrollment leaders, including Parent Promoter Score and advanced reporting. Discover how to maximize value from your existing data.
Leverage AI to Enhance Financial Aid Communication
Grace Chiou
Assistant Director of Admissions Marketing
Salem State University
Salem State University shares how AI tools are helping personalize and simplify financial aid messaging. See how automation is improving response rates and family understanding.
Give families what they want! Using student voices to shape your narrative
Sue Forte
Associate Digital Content and Communication Strategist
The New School
The New School shares how student stories can powerfully influence family engagement. Learn how to incorporate student perspectives into your communication strategy.
Workshop: Design a Custom Performance Dashboard
Jack Ellis
Product Marketing Manager, CampusESP
Build a performance dashboard tailored to your team’s goals in this interactive session. Learn which metrics matter and how to track them effectively in CampusESP.