The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

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How 6 institutions boosted
Fall 2024 yield with CampusESP

We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
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Case Studies Lacey Janofsky, Sr. Customer Success Manager Case Studies Lacey Janofsky, Sr. Customer Success Manager

Duquesne University’s full lifecycle family engagement strategy increases student enrollment and retention

Three divisions at Duquesne — Enrollment Management, Marketing and Communications, and Student Life — are all dedicated to a larger initiative to increase student retention at the university. In 2021, Duquesne turned to CampusESP to communicate with both prospective and current families.

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Best Practices Lacey Janofsky, Sr. Customer Success Manager Best Practices Lacey Janofsky, Sr. Customer Success Manager

5 steps Catholic University took to secure a major gift through parent engagement

Catholic University leveraged strategic parent communication and data captured in CampusESP to grow their Parents Council and donor pool … and secured a $50,000 gift from a major gift prospect. Here are the five strategies the team utilized to keep engagement high and bring this gift to fruition.

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Case Studies Lacey Janofsky, Sr. Customer Success Manager Case Studies Lacey Janofsky, Sr. Customer Success Manager

4 real examples of universities using SMS to drive results

Incorporating SMS into your family engagement strategy can be a game-changer in achieving campus goals. Explore how institutions like Florida Polytechnic University, University of the Pacific, and New Mexico State University are leveraging SMS campaigns to drive results.

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Best Practices Lacey Janofsky, Sr. Customer Success Manager Best Practices Lacey Janofsky, Sr. Customer Success Manager

4 content pro tips to enhance your family engagement strategy

We pulled some awesome content examples from institutions such as University of North Georgia, Alma College, and West Chester University to help inspire ideas for your own family communication strategy. Read on to see the creative approaches they’ve implemented – and decide which ones you want to try yourself!

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Case Studies Lacey Janofsky, Sr. Customer Success Manager Case Studies Lacey Janofsky, Sr. Customer Success Manager

Tarleton State University believed in the power of family engagement early. Here’s where they are now.

We’re taking it back to customer #1 to look at how they’ve expanded their reach and created engaging content to reach goals over the years. Learn more about how Tarleton State University decreased phone calls from families drastically as they’ve increased their family user base by 10x.

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Best Practices Lacey Janofsky, Sr. Customer Success Manager Best Practices Lacey Janofsky, Sr. Customer Success Manager

5 successful family engagement strategies from customers

Each quarter, we highlight several institutions that approach family engagement in thoughtful and creative ways. This quarter, we’re featuring how institutions are boosting registrations for admissions events, directing parents towards CampusESP instead of Facebook, and more!

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Best Practices Lacey Janofsky, Sr. Customer Success Manager Best Practices Lacey Janofsky, Sr. Customer Success Manager

3 biggest takeaways from the 4th Annual CampusESP Summit

Keynotes from the 4th Annual Customer Summit featured industry leaders Raquel Bermejo, AVP for Market Research and Planning for Enrollment Management at RNL and Subir Sahu, Senior VP of Student Success at Drexel. Both shared some great insights to think about when it comes to the future of family engagement.

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Case Studies Lacey Janofsky, Sr. Customer Success Manager Case Studies Lacey Janofsky, Sr. Customer Success Manager

Success stories: How 4 schools engage parents with SMS

University of the Pacific, Muhlenberg College, Utah State University, and Alabama A&M University recently expanded their parent engagement strategy with our SMS Module. Learn how they’re connecting with families instantly in a variety of ways, from deposit reminders to announcements about Family Weekend registration — and seeing results.

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Best Practices Lacey Janofsky, Sr. Customer Success Manager Best Practices Lacey Janofsky, Sr. Customer Success Manager

Best practices for parent COVID communication

Over the past several months, CampusESP partners have crushed the crisis communication game. We’re seeing parent activity ten times higher than normal as colleges and universities send out COVID-19 updates!

We’ve gathered top best practices when it comes to managing your crisis communication strategy, and we are happy to share our tips with you!

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