The Blog
Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.
Featured
University of Cincinnati reduces Family Weekend wait times by 83% using Event Check-In
UC cut wait times from over an hour to under 10 minutes with CampusESP's Event Check-In — earning them our ESP MVP for Q3 2024!
Buena Vista University uses Parent Promoter Score™ to predict student likelihood to enroll
Parents are important. But when BVU’s director of admissions got his hands on the data, he was able to prove just how influential they can be with students being 3x more likely to enroll when they had a highly engaged parent.
How the University of Delaware turned family engagement into fundraising results
In 2024, the University of Delaware saw a 49% increase in parent fundraising dollars. They transformed interested families into dedicated donors, increasing support for campus initiatives. Buckle up as we dive into how UD turned parent engagement into a major win, and how CampusESP was their secret weapon.
Pace University shares financial aid and student checklists in CampusESP – and deposits are up 4.8x for families that view it!
Pace helped CampusESP develop our new Admissions Dashboards, and they achieved BIG results. To celebrate this meaningful collaboration, we’re excited to announce Pace as our ESP MVP for Q2 2024!
The University of Oregon crushes targets with an 157% increase in parent donors for their 2024 day of giving
In The University of Oregon’s first “Ducks Give” day after launching CampusESP, they achieved a 157% increase in family donors, 217% increase in family dollars raised, and 43x ROI. Read how they did it.
Less Hassle, More Registrations: How 2 institutions revamped family weekend registration in CampusESP
The right registration platform can help scale Family Weekend attendance AND streamline internal processes. Learn how two schools with already strong Family Weekend strategies — the University of Mississippi and Georgia Institute of Technology — saw huge gains when they switched event promotions and registration to CampusESP.
Georgia Southern pilots student-initiated FERPA waivers – and grows FERPA connections by 25%!
Georgia Southern has embraced CampusESP by continually expanding usage — but they’ve also challenged us to improve our product. They requested we add student-initiated FERPA waiver functionality ... and then became the first school to launch it! For piloting a new feature – and always innovating with CampusESP – we’re excited to celebrate themUniversity as our ESP MVP for Q1 2024!
Jacksonville State quickly scales family engagement and data access with new Banner QuickStart feature
When enrollment management, the registrar’s office, and IT at Jacksonville State University all began discussing how to improve their parent and family communications, CampusESP became the vehicle to help them level up their strategy and harness the impact of families from enrollment to graduation. The also did it with one of the quickest implementations Jacksonville State has ever seen.
William & Mary scores time savings and increases open rates with custom family newsletters
William & Mary’s monthly class-year newsletters provide tailored content to families. Sounds like a lift, but their team has been able to reduce the time it takes to create the newsletters by 75% while improving open rates by 4%. Check out how their smart use of CampusESP features and dedication to community and engagement is taking their strategy to a new level!
Reach fundraising goals with strategic family engagement
Parents should be a central part of your fundraising strategy. Stacey Muzzi from University of Delaware and Kyra Lyons from The Catholic University of America joined us to discuss three ways that strategic family engagement has helped them cultivate parents into donors, increase donor participation, and identify major gift prospects.
Duquesne University’s full lifecycle family engagement strategy increases student enrollment and retention
Three divisions at Duquesne — Enrollment Management, Marketing and Communications, and Student Life — are all dedicated to a larger initiative to increase student retention at the university. In 2021, Duquesne turned to CampusESP to communicate with both prospective and current families.
Family engagement correlates with higher student retention at University of North Georgia
UNG found a correlation between how often a family member received newsletters from CampusESP and student retention. Dig into their story and the data that supports why you should communicate with families consistently.
Dordt welcomes largest first-year class ever by scaling family engagement
Dordt University brought in their largest first-year class ever! Plus, prospective Dordt students with a parent using CampusESP had yield rates 13% higher than average. Learn about how Dordt improved their yield with family engagement.
University of West Georgia’s successful FERPA Management implementation from an IT perspective
University of West Georgia integrated student data from their SIS to launch CampusESP for FERPA Management. UWG’s Applications Programmer reflects on the successful implementation process, maintenance, and results from his perspective on the IT team.
Northern Arizona University’s 3 tips to engage Spanish-speaking families with intention
NAU prioritizes access and inclusion for all families, so providing content in Spanish in their family portal was imperative. Get NAU’s top 3 tips to support Spanish-speaking families that can apply for any campus looking to expand their own strategy.
How 6 institutions increase donor participation and identify major gift prospects with parent engagement
CampusESP for Parent Giving has helped our Beta Group improve in three main areas: identifying major gift prospects, increasing donor participation, and growing their family associations. It’s time to spotlight their awesome results!
4 real examples of universities using SMS to drive results
Incorporating SMS into your family engagement strategy can be a game-changer in achieving campus goals. Explore how institutions like Florida Polytechnic University, University of the Pacific, and New Mexico State University are leveraging SMS campaigns to drive results.
University of West Georgia improves student retention and saves time by moving FERPA waivers online
University of West Georgia wanted to move away from an outdated, manual FERPA waiver process and engage families to improve student outcomes. Read about how UWG increased student retention and saved staff time with their switch to CampusESP.
Roane State Community College improves student recruitment and retention by engaging families
Roane State Community College turned to CampusESP to help scale their family engagement strategy as an office of one. Learn how investing in family engagement has helped them increase student retention, improve recruitment, and grow their family database - with minimal administrative support and effort.
Tarleton State University believed in the power of family engagement early. Here’s where they are now.
We’re taking it back to customer #1 to look at how they’ve expanded their reach and created engaging content to reach goals over the years. Learn more about how Tarleton State University decreased phone calls from families drastically as they’ve increased their family user base by 10x.

