The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

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Case Studies Mairin Matthews, Director of Customer Education & Employee Success Case Studies Mairin Matthews, Director of Customer Education & Employee Success

Buena Vista University uses Parent Promoter Score™ to predict student likelihood to enroll

Parents are important. But when BVU’s director of admissions got his hands on the data, he was able to prove just how influential they can be with students being 3x more likely to enroll when they had a highly engaged parent.

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Case Studies Leslie Gale, PhD, VP of Customer Success Case Studies Leslie Gale, PhD, VP of Customer Success

How the University of Delaware turned family engagement into fundraising results

In 2024, the University of Delaware saw a 49% increase in parent fundraising dollars. They transformed interested families into dedicated donors, increasing support for campus initiatives. Buckle up as we dive into how UD turned parent engagement into a major win, and how CampusESP was their secret weapon.

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Case Studies Tess Jenkins, VP of Sales Case Studies Tess Jenkins, VP of Sales

Less Hassle, More Registrations: How 2 institutions revamped family weekend registration in CampusESP

The right registration platform can help scale Family Weekend attendance AND streamline internal processes. Learn how two schools with already strong Family Weekend strategies — the University of Mississippi and Georgia Institute of Technology — saw huge gains when they switched event promotions and registration to CampusESP.

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Case Studies Jack Ellis, Product Marketing Manager Case Studies Jack Ellis, Product Marketing Manager

Georgia Southern pilots student-initiated FERPA waivers – and grows FERPA connections by 25%!

Georgia Southern has embraced CampusESP by continually expanding usage — but they’ve also challenged us to improve our product. They requested we add student-initiated FERPA waiver functionality ... and then became the first school to launch it! For piloting a new feature – and always innovating with CampusESP – we’re excited to celebrate themUniversity as our ESP MVP for Q1 2024!

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Case Studies Melissa Greiner, VP of Marketing Case Studies Melissa Greiner, VP of Marketing

Jacksonville State quickly scales family engagement and data access with new Banner QuickStart feature

When enrollment management, the registrar’s office, and IT at Jacksonville State University all began discussing how to improve their parent and family communications, CampusESP became the vehicle to help them level up their strategy and harness the impact of families from enrollment to graduation. The also did it with one of the quickest implementations Jacksonville State has ever seen.

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Case Studies Melissa Greiner, VP of Marketing Case Studies Melissa Greiner, VP of Marketing

William & Mary scores time savings and increases open rates with custom family newsletters

William & Mary’s monthly class-year newsletters provide tailored content to families. Sounds like a lift, but their team has been able to reduce the time it takes to create the newsletters by 75% while improving open rates by 4%. Check out how their smart use of CampusESP features and dedication to community and engagement is taking their strategy to a new level!

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Case Studies Brooke Sterneck, VP of Product & Product Marketing Case Studies Brooke Sterneck, VP of Product & Product Marketing

Reach fundraising goals with strategic family engagement

Parents should be a central part of your fundraising strategy. Stacey Muzzi from University of Delaware and Kyra Lyons from The Catholic University of America joined us to discuss three ways that strategic family engagement has helped them cultivate parents into donors, increase donor participation, and identify major gift prospects.

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Case Studies Lacey Janofsky, Lead Customer Success Manager Case Studies Lacey Janofsky, Lead Customer Success Manager

Duquesne University’s full lifecycle family engagement strategy increases student enrollment and retention

Three divisions at Duquesne — Enrollment Management, Marketing and Communications, and Student Life — are all dedicated to a larger initiative to increase student retention at the university. In 2021, Duquesne turned to CampusESP to communicate with both prospective and current families.

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Case Studies Lacey Janofsky, Lead Customer Success Manager Case Studies Lacey Janofsky, Lead Customer Success Manager

4 real examples of universities using SMS to drive results

Incorporating SMS into your family engagement strategy can be a game-changer in achieving campus goals. Explore how institutions like Florida Polytechnic University, University of the Pacific, and New Mexico State University are leveraging SMS campaigns to drive results.

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Case Studies Elizabeth Harris, Product Team Lead for Account Management Case Studies Elizabeth Harris, Product Team Lead for Account Management

University of West Georgia improves student retention and saves time by moving FERPA waivers online

University of West Georgia wanted to move away from an outdated, manual FERPA waiver process and engage families to improve student outcomes. Read about how UWG increased student retention and saved staff time with their switch to CampusESP.

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Case Studies Leslie Gale, PhD, VP of Customer Success Case Studies Leslie Gale, PhD, VP of Customer Success

Roane State Community College improves student recruitment and retention by engaging families

Roane State Community College turned to CampusESP to help scale their family engagement strategy as an office of one. Learn how investing in family engagement has helped them increase student retention, improve recruitment, and grow their family database - with minimal administrative support and effort.

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Case Studies Lacey Janofsky, Lead Customer Success Manager Case Studies Lacey Janofsky, Lead Customer Success Manager

Tarleton State University believed in the power of family engagement early. Here’s where they are now.

We’re taking it back to customer #1 to look at how they’ve expanded their reach and created engaging content to reach goals over the years. Learn more about how Tarleton State University decreased phone calls from families drastically as they’ve increased their family user base by 10x.

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