We pulled some awesome content examples from institutions such as University of North Georgia, Alma College, and West Chester University to help inspire ideas for your own family communication strategy. Read on to see the creative approaches they’ve implemented – and decide which ones you want to try yourself!

We know you have big goals but often limited resources. Consider your Account Manager an extra staff member, ready to help you hone and expand your family engagement strategy. Our Director of Account Management explains the three main ways that her team can help you.

Read our top tips to scale your family communication strategy across the student lifecycle. We include the data to back them up, as well as insights from two schools doing this crazy well — Webster University and North Carolina A&T State University.

Parents can be a critical part of student success, but only if they have the information they feel they need to be an advisor. What do they need to know, and how do they want you to share it? We asked them so you can craft a family engagement strategy that sees results.

In a solid 30 minutes Dave and Alex Brown of AHEPPP and UCLA dig into family engagement research from the past year, including demographic changes, survey results from +28,000 families, and data points from Eduventures, National Student Clearinghouse Research Center, and more. Keep watching after for an Ask Me Anything session where they provide expert suggestions and help you pave the way for your 2023 family engagement strategy. 

Roane State Community College turned to CampusESP to help scale their family engagement strategy as an office of one. Learn how investing in family engagement has helped them increase student retention, improve recruitment, and grow their family database - with minimal administrative support and effort.

We’re taking it back to customer #1 to look at how they’ve expanded their reach and created engaging content to reach goals over the years. Learn more about how Tarleton State University decreased phone calls from families drastically as they’ve increased their family user base by 10x.

As more and more first-generation students apply for college, institutions need to find ways to inform and support this important population — and their families. Learn more about what first-gen families need and how two universities are responding.

Learn how communicating with parents earlier increases engagement, yield, and retention – including open rates as high as 75%! Our partners from North Carolina A&T and Webster University share how they’ve developed a coordinated cross-departmental strategy to scale their family communication and improve experiences for their prospective and current families. 

Each quarter, we highlight several institutions that approach family engagement in thoughtful and creative ways. This quarter, we’re featuring how institutions are boosting registrations for admissions events, directing parents towards CampusESP instead of Facebook, and more!

Keynotes from the 4th Annual Customer Summit featured industry leaders Raquel Bermejo, AVP for Market Research and Planning for Enrollment Management at RNL and Subir Sahu, Senior VP of Student Success at Drexel. Both shared some great insights to think about when it comes to the future of family engagement.

University of the Pacific, Muhlenberg College, Utah State University, and Alabama A&M University recently expanded their parent engagement strategy with our SMS Module. Learn how they’re connecting with families instantly in a variety of ways, from deposit reminders to announcements about Family Weekend registration — and seeing results.

The New School reached the milestone of publishing 100 posts written by students — content that is seeing 10% higher engagement than other posts. Learn more about how they’ve highlighted students as storytellers.

Families consider text messages a top preferred communication channel, but only only 18% of institutions utilize them. Muhlenberg College decided to answer the call and became our first customer to purchase and launch our SMS Module … and our 2022 Q2 MVP. Hear more about their early success.

Transylvania University wanted to connect more meaningfully with prospective families and harness the work they had done to set up their enrollment funnel in Slate. With the help of CampusESP they did just that — plus grew engagement, applications, and yield.

It's time for shoutouts! See how CampusESP partners are connecting with families in thoughtful and creative ways.

Our annual survey is back, sharing how 6000+ prospective families are feeling about their students higher education journey. Find our what today’s parents want and expect from your institution.

Text messaging has a 98% open rate. So when you have an important message to get in front of parents, SMS should be a part of your arsenal. Watch as we chat with two of our early adopters from Salisbury University and University of the Pacific to hear what families they are hoping to reach and what messages they are sending to improve their enrollment funnels and family communications strategies.

Customer 200 is a huge milestone for us and a testament to the growing recognition that parents can and should be partners in higher education. We’re thrilled to welcome a respected and forward-thinking institution like Morehouse College to the CampusESP family.

Learn more about our new set of features to help schools communicate with families via text message. Our research showed that SMS is a growing communication preference for families – especially families who need the most support.